Market Trends of Russia Laundry Appliances Industry
The Washing Machine Segment Dominates the Market
Although the Laundry Appliances segment has a lot of products included in it, like Washers/Extractors, Dryers, Chest-type Ironers, Steam boilers, Thermal Fluid Heater for Ironer, Lint Control Devices, Dry Cleaning Equipment, Laundry Sinks, Air Compressors, Washing Machine segment has dominated the Laundry Appliances Products in the Russian Market. Washing Machines occupy more than 50% of the Laundry Appliances Market in major regions in Russia. The major factor responsible for this is the introduction of various sophisticated Washing Machines integrated with advanced features. And even the Laundry Appliances companies have focussed more on the Washing Machine segment, which resulted in this trajectory.
Increase in the Online Sales of Laundry Appliances is Driving the Market
There has been an upsurge in the online sales of the Laundry appliances in the Russian Market. Various Online platforms in Russia have enabled door delivery of Laundry Appliances. Householders who had busy lifestyles with less free time have opted for the Online mode of purchasing Laundry Appliances. Also, the online buying option saves a lot of time than buying at the physical store. The majority of the online platforms have kept the prices at an affordable range compared to the prices of Laundry Appliances at the physical stores. Even online platforms have provided EMI options, which have attracted a large number of customers. All these factors accounted for the overall growth of online sales of Laundry Appliances in Russia.
