Market Trends of Russia Home Textile Industry
This section covers the major market trends shaping the Russia Home Textile Market according to our research experts:
Increase in E-Commerce of Textile Market
E-commerce is one of the fastest-growing segments of the retail markets in Russia. Online shopping is growing its importance, although take-up varies significantly by region in the country. Clothing and footwear are amongst the most popular product categories shopped online in Russia followed by Home Electronics and Books. Home textile products are also becoming one of the increasingly purchased products online with bed and bath linen accounting for the majority of the purchases amongst home textiles.
Bed Linen Segment is the Prominent Segment Among Home Textile
Bed Linen includes pillow covers, bed covers, bedsheets, and duvet cover. Bed Linen accounted for the highest market share and this is primarily due to the increasing consumer preference for quality over brands. The market for bedding seems to be the most promising for domestic manufacturers since many Russian companies have already mastered the production of high-quality cotton linen fabrics. The most popular seems to be linen of the so-called 'lower average' price level, from 700 to 1,500 rubles per set, which is determined by the relatively low incomes of most of the population.
In general, the home textile market seems promising. The growing demand of mattresses is another factor that is driving the growth of the bedspreads market in Russia. To fulfill the demand for eco-friendly mattresses, manufacturers in the market are investing significantly in R&D initiatives to manufacture green mattresses. Following this trend, consumers are focusing on designer and aesthetic bedspreads.
