Rum Market Share

Market Share of Rum Industry

The rum market is moderately consolidated with the extensive production of the product in the Philippines and Asian countries like India. Additionally, the major players in the market are focusing on innovating and launching their products around the world. For instance, in August 2022, Bacardi launched a new limited edition premium variant rum, Bacardi Reserva Ocho Rye Cask Finish as the second installment in the Bacardi limited-edition cask finish series. Companies such as Bacardi and Company Ltd., Diageo PLC, and Pernod Ricard SA are focused on new product developments and increasing their exports to capture opportunities across untapped markets. A few major players present in the market studied are Bacardi and Company Ltd., Diageo PLC, Pernod Ricard SA, Tanduay Distillers, Inc., Westerhall Estate Ltd., and HOVI Trading Ltd.

Rum Market Leaders

1. Bacardi Limited

2. HOVI Trading Ltd

3. Westerhall Estate Ltd.

4. Tanduay Distillers, Inc.

5. Diageo

*Disclaimer: Major Players sorted in no particular order