Market Trends of RTA Furniture Industry
Convenience of RTA furniture
Over the years, the demand for RTA furniture has increased globally, particularly due to their convenience in transportation. RTA furniture is specifically designed for artistic and convenience purpose and is considered to be a worthy option for small and rented houses as these products are easy to set up and dismantle, which allows customers to pack them into compressed flat packages and move them around. Vendors provide instruction manual and simple tools enclosed with RTA furniture that makes the work of assembling easier.
Earlier, RTA furniture was limited to storage products and home entrainment, a wide range of products is now available for various segments with RTA desks, tables, bookcases, chairs, and beds are now available. The styling of these products in this segment has expanded in terms of design, size, and weight. Thus, vendors are focusing more on differentiate their product offerings, so that customers have a wide variety of options to choose from.
High Penetration of Organized Retail
The evolving retail industry, especially in developing countries, is marked by the emergence of many stores in the hypermarket, supermarket, and specialty formats. Comfort and convenience are increasingly becoming important to customers because of their hectic lifestyles and work schedules. Large organized retail stores stock many brands and a variety of furniture products under one roof, providing more options to consumers. These stores also stock furnishing and other home décor products to fulfill the requirements of shoppers.
With the increase in preference for branded furnishing products among consumers, the importance of organized retailers carrying branded furniture and other home furnishing products has also increased. The penetration of organized retail will also enable consumers to seek information about various brands, compare prices, and quality, which results in a better purchase decision.
