Romania E-commerce Market Size

Statistics for the 2023 & 2024 Romania E-commerce market size, created by Mordor Intelligence™ Industry Reports. Romania E-commerce size report includes a market forecast to 2029 and historical overview. Get a sample of this industry size analysis as a free report PDF download.

Market Size of Romania E-commerce Industry

Romania E-commerce Market Size
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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 11.56 %
Market Concentration Low

Major Players


*Disclaimer: Major Players sorted in no particular order


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Romania E-commerce Market Analysis

The Romanian e-commerce market is expected to register a CAGR of 11.56% during 2022-2027. The Romanian e-commerce market is primarily driven by the increasing internet penetration, advanced infrastructure, and an increased number of online shoppers.

  • E-commerce is witnessing rapid growth in the Romanian market. The factors like internet penetration, the rise in the tech-savvy youth population, and other factors are driving Romania's e-commerce market.
  • The local market in Romania has around 100 online stores registering over 1,000 orders per day. Still, it is expected to increase to triple times in the coming three years, based on various digital transformation trends that will define local e-commerce.
  • According to International Trade Administration, in 2021, working remotely and virtual schooling will increase the usage of online communication solutions. As a result, internet service penetration increased, resulting in a 33 percent rise in traffic from connected desktops and a 12 percent increase in traffic from mobile devices.
  • Various companies are coming up with their e-commerce platform in the region due to the e-commerce market's significant growth. For instance, in February 2022, Macromex, Grocery, and Related Product Merchant Wholesalers Industry announced the launch of the Bocado. ro platform, the e-commerce solution.
  • The food e-commerce market is recording growth and opportunity in the Romania market. Many partnerships are taking place by various e-commerce market players to boost the market further. For instance, in January 2022, Golden Foods Snacks SA announced its partnership with PepsiCo to distribute its products in Romania.

Romania E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)