Market Size of Romania E-commerce Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 11.56 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Romania E-commerce Market Analysis
The Romanian e-commerce market is expected to register a CAGR of 11.56% during 2022-2027. The Romanian e-commerce market is primarily driven by the increasing internet penetration, advanced infrastructure, and an increased number of online shoppers.
- E-commerce is witnessing rapid growth in the Romanian market. The factors like internet penetration, the rise in the tech-savvy youth population, and other factors are driving Romania's e-commerce market.
- The local market in Romania has around 100 online stores registering over 1,000 orders per day. Still, it is expected to increase to triple times in the coming three years, based on various digital transformation trends that will define local e-commerce.
- According to International Trade Administration, in 2021, working remotely and virtual schooling will increase the usage of online communication solutions. As a result, internet service penetration increased, resulting in a 33 percent rise in traffic from connected desktops and a 12 percent increase in traffic from mobile devices.
- Various companies are coming up with their e-commerce platform in the region due to the e-commerce market's significant growth. For instance, in February 2022, Macromex, Grocery, and Related Product Merchant Wholesalers Industry announced the launch of the Bocado. ro platform, the e-commerce solution.
- The food e-commerce market is recording growth and opportunity in the Romania market. Many partnerships are taking place by various e-commerce market players to boost the market further. For instance, in January 2022, Golden Foods Snacks SA announced its partnership with PepsiCo to distribute its products in Romania.
