Market Share of Retail Analytics Industry
The Retail Analytics Market is moderately competitive. Some of the major players operating in the market include IBM Corporation, Oracle Corporation, SAP SE, SAS Institute Inc., and Salesforce.com Inc. (Tableau Software Inc.), among others. The players in the market are innovating in providing strategic solutions to increase their market presence and customer base. This enables them to secure new contracts and tap new markets. Some of the key developments in the market are:
- In September 2023, Oracle, in partnership with Uber, announced Collect and Receive, a new offering on the Oracle Retail platform connecting retailers and consumers to enhance and enrich last-mile delivery. Supported by the Oracle Retail Data Store and cloud platform technologies, retailers can link to Uber Direct, the company's delivery solution, through pre-integrated APIs. This joint solution allows retailers to rebalance inventory while giving customers more choices, including same-day and scheduled delivery options, order pickup, and returns to the closest retail or postal location.
- In June 2023, in partnership with Google, Salesforce expanded strategic partnerships to help businesses utilize data and AI to deliver more personalized customer experiences, better understand customer behavior, and run more effective campaigns at a lower cost across marketing, sales, service, and commerce. Two new data and AI innovations will bring real-time data sharing with enhanced predictive and generative AI capabilities. Businesses can use their data and custom AI models to better predict customer needs and reduce the cost, risk, and complexity of synchronizing data across platforms.
Retail Analytics Market Leaders
IBM Corporation
Oracle Corporation
SAP SE
SAS Institute Inc.
Salesforce.com Inc. (Tableau Software Inc.)
*Disclaimer: Major Players sorted in no particular order
