Market Trends of Ready To Drink Beverages Industry
Augmented Expenditure on Advertisement and Promotional Activities Impel Market Growth
- Social media has become a very influential factor in deciding the purchasing behavior of consumers across the world. Hence, the enhanced promotions of ready-to-drink beverages like energy & sports drinks, packaged juices, and other types of beverages on different social media channels further support market growth.
- Leading brands, such as Tropicana and Dole, among others, turned to social media platforms in recent years, such as Facebook, Instagram, and YouTube, to engage their consumers through promotional campaigns.
- Social media platforms also help expand the reach of smaller companies or start-up brands, which need more marketing budgets or, in some cases, even an offline presence. These brands also focus on sharing their narrative and ideology, along with a detailed description of the ingredients used in their products and sources, with potential consumers, creating a sense of transparency and awareness, which helps attract a more extensive consumer base.
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Asia-Pacific Dominates the Industry
- The growing population in the region, the rising health consciousness among individuals, and the increasing per capita income are some major factors driving the demand for ready to drink beverages in the Asia-Pacific region. Moreover, energy drinks with less sugar and natural components are expected to thrive and keep drawing the interest of more people suffering from medical issues like diabetes.
- According to the International Diabetes Federation, in 2021, around 140.87 million people suffered from diabetes in China. Due to the rising incidence of lifestyle diseases, consumers opt for naturally sweetened or sugar-free ready-to-drink beverages.
- The companies are introducing innovative products to maintain competitiveness in the market. For instance, in 2021, Danone India launched AptaGrow, claiming it is a scientifically designed, ready to drink health drink for children with 37 nutrients and prebiotics. Moreover, the players in the region focus on expanding their distribution channels and developing unique products with lucrative packaging styles.
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