Rapeseed Market Trends

The popularity of rapeseed as an ingredient has increased significantly over the years with a variety of product launches; as consumers are more inclined toward natural and wholesome ingredients. These products have superior nutritional value as they are rich sources of polyphenols, antioxidants, vitamins, and minerals. The market is driven by consumer preference toward functional and health-based naturally derived products. The market has also seen a rise in the retail consumption of the product. These seeds are readily available in grocery stores because they have a high demand around the world. They contain a good amount of calcium, magnesium, and potassium, and are believed to boost energy, stabilize blood sugar, and help with digestion. Apart from the food industry, rapeseed oil has a major application in the personal care products such as oils, creams, and lotions. The presence of Vitamin E and antioxidants in cosmetic products helps in reducing scar tissues, repairs damaged hair, repairs skin conditions such as itching, eczema, and acne thereby promoting healthy skin. Rapeseed oil is also used as a carrier oil that is used topically. The change in consumer preferences owing to health reasons & veganism engulfs has led to wider accessibility of these products in supermarkets, which in turn, has bolstered the overall market across the world. Hence, the diverse application of rapeseed across many industries is expected to drive the market during the forecast period.