Market Trends of Qatar Printing and Packaging Industry
This section covers the major market trends shaping the Qatar Printing & Packaging Market according to our research experts:
Digital Printing to Drive the Market Growth
- The advanced technology digital printing involves the use of mild solvents and less-harmful chemicals than those used in conventional printing technologies, such as offset printing and reliable ink printing. Thus, with the increasing focus on green printing and cost-effective production, the demand for digital printing solutions is growing in various end-user verticals.
- Inkjet printing, a process that has contributed to the development of digital printing, entails spraying tiny droplets of liquid ink onto designate substrates, like paper. This process enables photo-quality equivalent images. Inkjet printing offers an economical alternative to other print processes, as it provides full variability and low set-up costs, enabling economic printing of runs down to single copies. The convergence in digital printing enables superiority in terms of print personalization for large-volume orders as well. However, the cost factor remains a big hurdle.
- The rise in e-commerce and social media has led the modern shopper to expect a wide range of consumer packaged goods and instant delivery in the country. This gives rise to digital printing as it allows companies to handle a batch of short-run work cost-effectively. The deployment of a digital printing press to the production floor can also free up flexo machine time to focus on producing medium- to large-run jobs.
- Moreover, the technological proliferation of digital printing has led to vendors like Xerox announcing digital printing innovation as one of the areas of focus. In partnership with Darwish Trading Company, its master distributor in Qatar, Xerox has launched the Xerox Iridesse production press for customers in Qatar. The Xerox Iridesse Production Press is a high-speed, six-station color press that combines four-color printing with up to two specialty dry inks in one printing pass. The press produces special effects and digital enhancements cost-effectively and in a simplified workflow environment.
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Glass Packaging to Drive the Market Growth
- Glass packaging is expected to drive the market growth as they are used in the alcoholic and non-alcoholic beverage industry and have increasing demand from the healthcare industry. Moreover, glass packaging is 100% recyclable, making it a desirable packaging option from the environmental point of view. 6 tons of recycled glass directly save 6 tons of resources and reduce the emission of CO2 by 1 ton.
- The Middle East is experiencing fast growth in the glass bottles and containers marked with the establishment of a number of plants, the entry of new players, and the expansion of existing players' production capacity. Moreover, various recycling plants are being set up across the GCC region to meet the growing demand for glass. According to experts, the demand for glass within GCC has been growing at 5% each year for the last few years.
- Qatar's government has been proactively promoting the establishment of glass production facilities in the country in the Gulf region. The Qatar Industrial Manufacturing Company announced that it was planning to invest 50% capital in setting up of the Gulf Glass Factory. This factory is expected to be used to produce glass packaging for mineral water, soft drinks, juices, dairy products, and packaged foods (pickles, oils, sauces, jams, honey, etc.). The food industry is gaining particular importance from Qatar's government and is expected to be one of the most critical components of the national GDP in the future.
