Market Trends of Qatar E-Commerce Industry
Fashion and Beauty to hold significant growth in Qatar
- Qatar has benefited financially from hosting the 2022 FIFA World Cup because outlets and malls that can accommodate tourists worldwide became more readily available in the final few months of 2022, causing a spike in the retail sector. Retailers made 50-60% of the anticipated sales during the first week of the year's biggest sporting event.
- Before the FIFA World Cup in November 2022, many retail centers and department stores opened or expanded in Qatar. Platforms like M7, including studios, co-working areas, and incubation programs, were created to support emerging designers.
- The most famous fashion show in history, which took place two days before the FIFA World Cup finals, was a ground-breaking celebration of fashion, culture, and music. The fashion show exhibited 21 Qatar-based brands and more than 150 designers from six continents and 50 countries. This was the perfect timing for the brands such as the Qatari and regional designers whose creativity and talent will lead the way for the future of fashion in the region.
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Increased used of internet and mobile phones is driving the market
- Qatar ranks eighth in the business-to-consumer sector of e-commerce, as per the number of transactions in the Middle East and North Africa. At the beginning of 2023, there were 2.68 million internet subscribers in Qatar, with internet penetration reaching 99%. The mobile connections accounted for a total of 4.89 million.
- January 2023 - Ooredoo has launched its new Ooredoo Business WhatsApp service. The new Ooredoo Business WhatsApp service allows business customers to manage their accounts digitally from anywhere. This will enable customers to easily connect with the Ooredoo business team and quickly resolve their queries regarding orders.
- March 2022 - Tamias, the fully integrated Point of Sale System (POS), signed a deal with a tech startup, Snoonu, to simplify and automate daily retail and restaurant operations. The POS software will enable automatic inventory control without the need for human resources, thereby reducing the amount of inventory waste. This will further empower independent restauranteurs and retailers to transform their sales and operation.
