Push to Talk Market Size

Push-to-Talk (PTT) Market Analysis

The push-to-talk market is expected to register a CAGR above 9.51% during the study period. This market expansion is primarily attributable to the increasing use of cloud-based push-to-talk over cellular (POC) technologies. The real-time and secure communication offered by cloud-based PoC is boosting the penetration of wireless PTT devices and multimedia sharing to close the communication gaps. Enterprises are using PTT to take advantage of various benefits such as cost control, improved call management, advanced safety and convenience, and portable two-way communication.

• During the projection period, market participants will benefit greatly from evolving technologies such as the Internet of Things (IoT), artificial intelligence (AI), natural language processing, and expanding online applications. Additionally, major market players use marketing techniques, such as mergers and acquisitions, to grow their businesses internationally. For instance, last year, a France-based SaaS company Sendinblue acquired PushOwl. This bootstrapped Indian start-up makes an online marketing tool for e-commerce stores to enable web push notifications.
• Increasing utilization of PTT over LTE networks has benefitted businesses from expansive commercial coverage, which is quite more prominent than that provided by shared or private LMR networks. Also, PTT over cellular extends communications beyond the single function of voice to include video, data, and connectivity with back-end business systems. Additionally, PoC offers a greater selection of affordable and ruggedized end-user device options, including feature phones, smartphones, and phablets, providing the mobile solution for virtually any type of worker and work environment at a low cost compared to LMR and rugged two-way radios.
• Surging demand for digitalized products due to the advantages over analog products is expected to propel the demand for PTT in the forecast timeframe. Digitized devices provide Machine-to-Machine (M2M) support and other high-end Industrial Internet of Things (IIoT) applications by providing a strong communication experience and greater spectrum efficiency. Industries may provide voice and data services, including M2M applications, on a highly dependable network that provides coverage over the full-service zone by utilizing modern digital mission-critical LMR systems.
• In the anticipated timeframe, a delay in the standardization of spectrum allocation will impede the market growth. The main advantage of constructing the 5G network is higher frequencies. However, it is still being determined when wireless carriers will be granted access to these spectrums to deploy 5G infrastructure.
• The push-to-talk market experienced minimum effect during the COVID-19 pandemic, as the demand for push-to-talk over cellular is still highly preferred for public safety and security application. The push-to-talk over cellular devices is extensively used by disaster management and government agencies, especially in COVID-19 hotspots for communicating in those areas. Industry experts also suggest that the push-to-talk over cellular equipment is a game-changer technology for public-safety communications.