Market Trends of Projection Mapping Industry
Mapping Software Expected to Hold Significant Market Share
- Software for projection mapping is anticipated to witness faster growth than its hardware counterparts owing to the cost, sustainability, support, ease of use, integration/compatibility with third-party hardware, and tailored solutions offered by a few vendors.
- The pure-play mapping software vendors focus on developing projection mapping tools that make deploying projects easier and optimized for viewing the audience. For instance, The Mapping software solution provided by HeavyM is a ready-to-use solution that requires no animation skills to create projection mapping effects.
- Furthermore, many other vendors offer projection mapping software solutions that manage complexities such as s imaging warping and soft-edge blending, which is a very time-consuming process of aligning the projections and stacking projectors. Also, researchers' further developments of algorithms such as high-resolution projection, non-rigid dynamic projection, and local per-pixel radiometric compensation, among others, further elevate the growth.
- A few software solutions are also designed for real-time projects that benefit end-users to host events such as live performances. Thereby supporting better penetration of the market. According to FICCI, In 2021, the live events market across India was valued at INR 32 billion (USD 0.39 billion). It was estimated to reach INR 74 billion (USD 0.89 billion) by next year, registering a CAGR of 32%.
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Asia Pacific to Witness the Fastest Market Growth
- The Asia-Pacific region is anticipated to witness major growth over the forecast period, as the region leveraging the conduction of major global events, presence of historical museums, and government bodies focusing on tourism as a source of earning elevate the growth of the market. The countries in the region, such as India, are expected to witness significant adoption of technologies such as projection mapping, leveraging the market's growth in the region. The area is leveraging the conduction of major global events, the presence of historical museums, and government bodies focusing on tourism as a source of earning, elevating the market's growth.
- The countries in the region, such as Singapore, are home to major festivals, events such as the annual Singapore Night Festival, I Light Marina Bay, and annual Marina Bay that relies on technologies such as projection mapping to leverage the growth of the market in the region.
- The countries in the region, such as India, are expected to witness significant adoption of technologies such as projection mapping, leveraging the market's growth in the region. Through projection mapping, the project designer can rely on the power of immersive, unconventional visuals and sound to convey meaning and message, often previously the scripted spoken word that movie filmmakers have at their disposal. Hence, adopting such technologies is expected to increase tourist places in the region due to a rapid increase in the country's tourism influx.
- Further, various state governments across the country are using projection mapping to show the rich culture of the cities and heritage sites, thus driving the growth of the projection mapping market. For instance, in December 2022, according to the communique issued by the divisional commissioner office, Kanpur, the Projection Mapping Show on the historical façade of Gandhi Bhawan Kanpur will be open for free from December 11, 2022, to January 1, 2023, to spread the word about the magnificent show and attract local visitors and tourists. The half-an-hour show will deliver the visitors an introduction to the city and the historical/mythological facts related to the city.
- Similarly, in November 2022, a new 3D projection show - run entirely by solar power - was created at the Modhera village's (Gujrat) holy epicenter: the Sun Temple. Five Christie D20WU-HS projectors were installed with weatherproof, outdoor architectural lights from HARMAN Pro to illuminate the Sun temple's facade and create a mirror effect in the body of water in front of the monument. All content was delivered through AV Stumpfl's PIXERA media server software, a robust 64-bit system capable of 8K real-time rendering with intuitive 2D and 3D projection mapping workflows.
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