Printed Signage Market Size

Printed Signage Market Analysis

The Printed Signage Market size is estimated at USD 41.88 billion in 2024, and is expected to reach USD 45.26 billion by 2029, growing at a CAGR of 1.56% during the forecast period (2024-2029).

The COVID-19 pandemic has created economic turmoil for small, medium, and large-scale industries worldwide. The global government's lockdown has further resulted in industries taking a hit and disrupting the supply chain and manufacturing operations worldwide. Due to this, the printed signage market has had a mixed impact due to the change in demand from various end-user industries. In most of the end-user industries, printed signage witnessed a significant decline.

• Printed signage is one of the most widely used forms of signage solutions across the world. It is majorly employed to market and advertise products to attract consumers and expand their knowledge regarding the availability and features through billboards and backlit displays, among others. Historically, printed signage has been successful in engaging a customer, thereby fulfilling the need to grab attention which is the key to creating awareness within the few seconds that a vendor has before the customer moves on from their stores.
• Cost-effectiveness is the primary factor that drives market growth, as it offers low-cost and efficient signage solutions for many industries. The low investments required for deploying these types of signs and a longer lifespan are the major factors that are helping the printed signage market to survive with intense competition from emerging digital signage. The prime reason behind most of the businesses and companies that opted for printed signage solutions is the ease of deployment without the need for additional maintenance costs.
• The market is also witnessing multiple acquisition activities. For instance, in February 2021, Strategic Factory, a UD-based, single-point provider for print, signage, branded products, and marketing, announced that Baltimore sign manufacturer A|A Signs, which offers signage for commercial real estate developers and several businesses throughout the region would be joining the Strategic Factory organization. A|A Signs products include building signage, pylon signs, monument signs, vehicle graphics, fleet branding, impact logos, wayfinding, and directional signs.
• Large-format printing is utilized to create high-impact visuals, such as banners, posters, signs, charts, announcements, diagrams, and marketing displays. Printed signage is being used by a wide range of companies and organizations for day-to-day operations, significantly for advertising and marketing purposes, commonly across retail locations, lobbies, tradeshows, showrooms, event venues, and points of purchase.
• Digital signage may incur greater expense initially than printed materials; however, it will present long-term savings. This factor is poised to provide significant competition to printed signage. Further, the longer lifespan and high resale value of digital signboards also influence the adoption of these systems.
• Moreover, the pandemic outbreak resulted in a drastic reduction in travel worldwide. This had a considerable negative impact on the transportation and logistics industry, thereby restricting the usage of outdoor printed signage. Also, the printed signage market has had a number of impacts due to changing demand from various end-use industries. Printed billboards have declined significantly in most end-user industries. However, end users, such as healthcare, witnessed increased demand to make signages related to COVID-19 precautions.