Printed Signage Market Size

Printed Signage Market Analysis

The Printed Signage Market size is estimated at USD 41.88 billion in 2024, and is expected to reach USD 45.26 billion by 2029, growing at a CAGR of 1.56% during the forecast period (2024-2029).

Printed signage is one of the most widely used signage solutions worldwide. It is mainly employed to market and advertise products to attract consumers and expand their knowledge regarding availability and features through billboards and backlit displays. Historically, printed signage has successfully engaged a customer, fulfilling the need to grab attention, which is the key to creating awareness within the few seconds a vendor has before the customer moves on from their stores.

Cost-effectiveness is the primary factor that drives market growth, as it offers low-cost and efficient signage solutions for many industries. The low investments required for deploying these signs and their longer lifespan are significant factors in helping the printed signage market survive with intense competition from emerging digital signage. The prime reason behind most businesses and companies that opted for printed signage solutions is the ease of deployment without additional maintenance costs.

The market is also witnessing multiple acquisition activities. For instance, Strategic Factory, a UD-based, single-point provider for print, signage, branded products, and marketing, announced that Baltimore sign manufacturer A|A Signs, which offers signage for commercial real estate developers and several businesses throughout the region, would be joining the Strategic Factory organization. A|A Signs products include building signage, pylon signs, monument signs, vehicle graphics, fleet branding, impact logos, wayfinding, and directional signs.

Large-format printing creates high-impact visuals, such as banners, posters, signs, charts, announcements, diagrams, and marketing displays. Printed signage is used by many companies and organizations for day-to-day operations, significantly for advertising and marketing purposes, commonly across retail locations, lobbies, tradeshows, showrooms, event venues, and purchase points.

Digital signage may incur more significant expenses initially than printed materials but will present long-term savings. This factor is poised to provide significant competition to printed signage. Further, digital signboards' longer lifespan and high resale value influence the adoption of these systems.

Moreover, the pandemic outbreak resulted in a drastic reduction in travel worldwide. This considerably negatively impacted the transportation and logistics industry, restricting outdoor printed signage usage. Also, the printed signage market has several effects due to changing demand from various end-user industries. Printed billboards have declined significantly in most end-user sectors. However, end users, such as healthcare, witnessed an increased need to make signages related to COVID-19 precautions.

Growing demand from developing countries is also anticipated to create growth opportunities for the market. For example, India has a large and rugged terrain. While its book publishing and the commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to regain its credibility and circulation. The signage industry is also recovering, and new technologies and audiences, such as digital 3D additive printing, digital textiles, and industrial printing, are coming onto the pages.