Market Share of Premium Motorcycle Helmets Industry
The premium motorcycle helmet market is fragmented and highly competitive due to the presence of various international and regional players operating in the ecosystem. Some of the major players include AAGV (Subsidiary of Dainese), Shoei Co., Ltd, Schuberth GmbH, Arai Helmet Limited, HJC Helmets, Shark Helmets, Bell Helmets, Airoh Helmets, MT Helmets, and LS2 Helmets, among others. These players constantly engage in new product launches, partnerships, and capacity expansions to expand their business activities and cement their market positions. For instance,
In November 2023, SteelBird Hi-Tech India Limited announced the increase of its production capacity to 50,000 helmets per day at an outlay of Rs 105 crore (USD 12.6 million), exploring a new plant in Tamil Nadu and expanding its retail reach to launch a range of premium helmets including a Bluetooth variant. Further, the company stated that they are strategizing to launch 10 new premium helmet models by 2024 - made with carbon fiber, built-in Bluetooth, and high-end variants costing about Rs.15,000-20,000 (USD 180-240).
In November 2022, Schuberth introduced the next-generation E2 Flip-Up adventure helmet. The E2 comes with a two-position adjustable top vent as well as a newly enlarged spoiler featuring an air extractor to ensure optimal airflow when riding in the most challenging conditions.
In September 2022, Arai Helmet and Le Mans Corp. announced a new partnership agreement for distributing Arai Helmet products in the United States. The new partnership between these companies will enable the sales of Arai hand-crafted helmets and Arai genuine parts and accessories to dealers and their customers across the United States through their Parts Unlimited and Drag Specialties distribution operations.
The market is anticipated to witness the launch of various advanced premium helmet products with Bluetooth and smartphone connectivity in the coming years as these players try to gain a competitive edge in the industry.
Premium Motorcycle Helmets Market Leaders
AGV (Subsidiary of Dainese)
Shoei Co., Ltd
Arai Helmet Limited
*Disclaimer: Major Players sorted in no particular order