Market Trends of Prebiotic Ingredient Industry
This section covers the major market trends shaping the Prebiotic Ingredient Market according to our research experts:
Escalated Demand for Prebiotic Ingredients For Human and Animal Nutrition
Prebiotic ingredients have many uses, from food processing to dietary supplements and animal feed. Consumers are also becoming more aware of their benefits, which has been a key factor in the launch of many new products in many different end-user industries. This has significantly accelerated the growth of the market studied. Prebiotics are included in many food formulations, especially in dairy products, to promote the growth of probiotics and improve nutritional quality. According to BENEO prebiotic research, 73% of European consumers find prebiotic claims in food and beverage products appealing, with 70% of consumers finding the prebiotic logo appealing in dairy drinks, followed by spoonable yogurt and infant/children's dairy products. Furthermore, the growing demand for livestock products has been driving significant changes on the supply side that aim to improve livestock product yields by stimulating the intestine's microflora to enhance the product's overall productivity. The ban on antibiotics in the animal feed industry also acts as a driving factor. Thus, players operating in the market are strategically investing to secure market shares. For instance, Archer Daniels Midland Company acquired Biopolis, a provider of microbial technologies for research and development partnerships in prebiotics and probiotics, personalized nutrition, and animal health enzyme spaces.
The Prebiotic Ingredients Market is Dominated by the Europe Region
Increasing demand for fortifying foods with prebiotic ingredients is expected to increase market expansion in Europe. Inulin is widely utilized in the food processing sector as it is a good and healthy substitute for fat and sugar. A rise in concerns about diabetes and obesity across the region will further encourage demand for prebiotic-based fortified foods and beverages. According to the International Diabetes Federation, in 2021, almost 14.8% of adults between the ages of 20 and 79 had diabetes in Spain, followed by 13% in Portugal, 10% in Germany, 9.9% in Italy, 9.7% in Finland, and 8.6% in France.
Additionally, the rising popularity of functional foods and beverages owing to the growth in the health-conscious population is influencing the demand for prebiotic ingredients in the region. Furthermore, food ingredient companies are developing an innovative range of products to serve the industry's demand and introducing functional food products into the market. For instance, in March 2021, MOJU, the United Kingdom's functional food and drink brand, launched a new prebiotic shot featuring a blend of prebiotics and plant fibers, including green banana, golden kiwi, baobab, and chicory root inulin.
