Pre-Workout Supplements News

Related Food Supplements Industry News

• March 2024: Optimum Nutrition partnered with Spartan, bringing together two industry leaders for a significant collaboration. These brands joined forces for a multi-year partnership expected to span activities across 90 events in 29 countries.
• March 2024: Perfect Snacks launched a Perfect Bar line-up of refrigerated protein bars in Chocolate Brownie flavor. The new variant is a blend of freshly ground peanut butter, cashew butter, and cocoa, topped with dark chocolate chips. The new bar is claimed to be an organic and gluten-free brownie-flavored protein bar containing more than 20 superfoods as ingredients. 
• December 2023: Sports nutrition company MyProtein launched a new flavor of its clear whey protein, Iron Brute, described as 'undeniably Scottish.'

• February 2024: Medella Springs Healthcare launched AddiVance, a stimulant-free dietary supplement to address common nutritional imbalances in individuals experiencing a lack of focus and impulsive behavior. The company claimed that the product is designed using high-quality ingredients, sourced at cGMP facilities, tested, and manufactured at FDA-registered facilities in the United States. 
• January 2024: Chobani introduced Chobani Creations Greek Yogurt in six flavors, including Mocha Tiramisu, Orange Cream Pop, Cherry Cheesecake, Apple Pie à la Mode, Caramel Sundae, and Bananas Foster. The company claimed that the products are a source of protein and calcium and contain numerous probiotics and nine essential amino acids.
• January 2024: Amway’s supplements brand, Nutrilite, named regenerative agriculture a key focus area to maintain a steady provision of botanicals of its products and formed partnerships with farmers to meet the growing demand. Amway farms are located in the United States and have been adopting this seed-to-supplement strategy for decades.

• July 2023: Cantabria Labs introduced the Totybrand to the North American market, featuring the Solaria Infusion Antioxidant Booster. This daily supplement boasts a potent blend of antioxidants, combining PLE FernBoostTechnology with Camu-Camu, a natural superfruit rich in Vitamin C.
• August 2021: Herbalife Nutrition launched "Herbalife SKIN LycoGlow," a multi-ingredient beauty supplement crafted around the Lycored Nutrient Complex. This complex, derived from tomato extract supplied by the Israeli firm Lycored, is abundant in lycopene and other beneficial carotenoids found in tomatoes.
• April 2022: Nykaa made a significant move into the nutricosmetics industry by acquiring a 60% stake in Nudge Wellness. Nykaa, an Indian e-commerce company specializing in beauty, wellness, and fashion products, expanded its portfolio to include nutricosmetics with this strategic investment.

• September 2022: Abbott launched a brand-new Ensure formulation with HMB. As a science-based nutritional supplement, the new Ensure contains 32 essential nutrients such as protein, calcium, and vitamin D to help improve muscle and bone strength. It contains HMB or hydroxy-methyl butyrate, a new ingredient that helps counteract muscle loss and increases the strength and power of the body.
• August 2022: Optimum Nutrition, a Glanbia Performance Nutrition brand, launched its brand-new Gold Standard Protein Shake. The new drink has two flavors: chocolate and vanilla. Each serving contains 24 grams of protein.
• March 2022: PharmaNutrics launched five different dietary supplements in the United States. SerotomixPlus, GlucanPlus, Gaba 600, EnergixPlux, and CurcumixPlux serve different purposes for fatigue, stress, musculoskeleton, and anti-inflammatory support.

• October 2022: BioGaia AB company launched its new product BioGaia Prodentis Iozenges with a new apple flavor in Indonesia. The product is claimed to be distributed through PT Interbatcompany. As per the company claim, BioGaia Prodentis lozenges is a food supplement for oral health containing the patented lactic acid bacterium Limosilactobacillus reuteri (formerly known as Lactobacillus reuteri) Prodentis (a strain combination of L. reuteri DSM 17938 and L. reuteri ATCC PTA 5289) that helps the good microorganisms keep a natural balance in the mouth.
• September 2022: To further enhance its Sweden-based ecosystem, NutiFood, a prominent nutrition company in Vietnam, acquired a majority controlling stake of 51% in Cawells, a food company. This strategic move reinforces NutiFood's position in the market as a manufacturer of nutritional products and demonstrates its commitment to expanding its presence in the international food industry.
• September 2021: BioGaia partnered with Abbott to distribute probiotics to medical professionals in Singapore. The two products are Gastrus and Protectis, the latter being the company's most popular product targeted at gastrointestinal problems in infants and children.

• In February 2022, Nestle Health Science, a business unit of Nestle SA, completed its acquisition of Vital Proteins, a Chicago-based manufacturer of collagen-based foods, beverages, and supplements.
• In October 2021, SAPPE introduced a new, less sweet Sappe Beauti Drink line to offer consumers a choice of innovative products while adding maximum value to the commodity.
• In May 2021, Aquilini Beverage Group launched the Beautiful Drinks Co. (BDC), a selection of sparkling, spirit-based, ready-to-drink (RTD) cocktails inspired by Beauty In Nature. These premium cocktails are vegan, gluten-free, and preservative-free, flavored with selected distillates and botanical extracts.
• In February 2020, Rejuvenated Ltd unveiled its first compostable packaging, 'bio-pouch,' for its Collagen Shots, a powder skincare supplement drink. The eco-friendly packaging suits home composting as the pouch meets Vinçotte OK Compost's certification requirements.

March 2022: QNT SA partnered with the Qimia Makmal Arad Company. Qimia is now an official distributor of QNT's sports nutrition, supplements, and other functional foods in Iran.

March 2022: Zao Energy launched a pre-workout supplement called ZOA+. It is developed by strength and conditioning coach Dave Rienzi, a global icon and businessman, and Dwayne Johnson, an American businesswoman.

February 2022: Optimum Nutrition released a more advanced pre-workout supplement, separate from its current Gold Standard Pre-Workout, in the United Kingdom. The new product, called the Gold Standard Pre-Workout Advanced, is packed with reliable ingredients and dosages.

• In October 2022, Remedy Drinks introduced Remedy K! CK, an all-natural clean energy drink available at 7-Eleven stores across Australia. Remedy K! CK is available in three fruity flavors - Blackberry, Lemon Lime, and Mango Pineapple.
• In July 2022, PureHarvest, an Australian organic and natural food company launched four new plant-based kinds of milk. The PureHarvest family now includes Organic Hazelnut Milk, Organic Cashew Milk, Australian Macadamia Milk, Creamy Oat Milk, and Organic Cashew Milk, adding to existing Almond, Oat, Soy, Rice, and Coconut milk options.
• In June 2021, V Energy launched its new 'Can You Feel It' campaign in collaboration with Clemenger BBDO and Psyop, an award-winning animation production company; this campaign celebrates feeling your best and spreading positive vibes.

• In October 2022, with the launch of the VitaBeans product line, Nestlé and Natures Bounty entered the Canadian vitamins and supplements market. Besides being vegetarian, the beans also contain no gluten or gelatin and no artificial colors or flavors.
• In June 2022, Kellogg Company announced that it would split into three companies focusing on cereals, snacks, and plant-based foods. As reported by Kellogg's, the "Global Snacking Co" has plans to concentrate on snacking, cereal, and noodles, as well as frozen breakfasts in North America. A "North American Cereal Company" will focus on cereal in the United States, Canada, and the Caribbean, and a "Plant Company" will specialize in plant-based products, anchored by MorningStar Farms.
• In September 2021, Lactalis Canada introduced Astro PROTEIN & FIBRE Yogurt, a yogurt packed with protein and fiber. Astro PROTEIN & FIBER Yogourt was launched in four flavors: Pineapple with Oats, Plain with a Touch of Honey and Oats, Blueberry with a Touch of Honey and Oats, and Vanilla Flavor with Oats.

• April 2022: Bioiberica, a global life science company based in Spain, partnered with multinational health and pharmaceutical expert Apsen to develop innovative mobility products for the Brazilian market. Apsen's Motilex HA combines two of Bioiberica's leading joint health ingredients, b-2 Cool native type II collagen and Mobilee.
• January 2022, DFE Pharma, a German company, expanded its nutraceutical excipient offering with the launch of the Nutrofeli starch portfolio, comprising Nutrofeli ST100 (native starch), Nutrofeli ST200 (partially pregelatinized starch) and Nutrofeli ST300 (fully gelatinized starch).
• In October 2021, Nexira launched Heptura, a new ingredient for hepatoprotection and detoxification. Heptura is an organic combination of Immortelle and Clove from the rocky and sunny lands of the Corsican maquis in France. A detox can help maintain energy and vitality and strengthen the immune system.