Market Size of Poultry Packaging Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 5.00 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Poultry Packaging Market Analysis
The poultry packaging market is expected to register a CAGR of 5%, during the forecast period 2021 - 2026. The North American Meat Institute said that meat and poultry play critical roles in building strong bodies and healthy brains and in maintaining the bodies at every stage of life because they are the rich source of protein and contains several minerals such as iron, heme iron, and non-heme iron. Therefore, increasing awareness about nutrition from poultry meat is expected to be one of the major driving factors for the market to expand.
- Moreover, with the increasing demand for ready meals and convenience food with newer concepts like marinated wings, ready-to-cook thighs, and chickens infused with herbs and spices especially in rapidly urbanizing economies such as the United States, and China, are propelling the shrink bags and trays and bowls packaging to grow. This packaging provides the meats to be cooked on a direct flame and put on the table, all in the same container, which is being preferred by the consumers.
- Further, increasing consumer demand for convenience compels the retailers' to focus for longer shelf life in poultry food packaging. Thus, innovations in packaging are also offering more opportunities for meat manufacturers to differentiate their products from competing brands.
- For instance, ABP Food Group announced its new sustainable packaging for the European Region in October 2019. This packaging includes a recyclable card coupled with a thin film of peel away plastic, and this new packaging is expected to reduce 70% of the amount of plastics used to package its meat products. The company claims that such the new packaging technique would not impact the shelf-life of the meat. Such a sustainable packaging trend is expected to augment the market.
- However, the occurrence of disease epidemics like avian influenza and other infectious diseases coupled with the strict government regulations related to the packaging materials are hindering the market growth.
