Market Size of Potato Protein Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 7.00 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Europe |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Potato Protein Market Analysis
The global potato protein market is projected to grow at a CAGR of 7% during the forecast period (2022 - 2027).
The COVID-19 pandemic played its part in the potato protein market, with a rise in demand for plant-based foods, especially proteins. During the time period, food products connected with well-being, health, ethics, and sustainability were shown to have a higher preference among consumers. With growing awareness of animal cruelty in the food industry, consumers have an increasing concern for animal welfare, which is likely to drive the market's growth and create new opportunities for product innovation.
The potato protein market is a part of the plant protein sector, with the latter growing worldwide. The reason for the market's growth is intolerance toward animal protein, the new trend toward veganism, and innovations from the manufacturer's end regarding extraction techniques and applications of potato protein. As a good source of low cholesterol (compared to animal protein), potato protein has significant applications in several categories within the food and beverage industry.
Sports nutrition is expanding globally, and the increased application of potato protein in sports drinks and weight management supplements is driving the market. Potato protein has gained much traction as an alternative to other plant proteins and is now widely used in both plant-based diets and sports nutrition products. According to recent studies, ingestion of potato protein concentrate enhances muscle protein synthesis rates at rest and during recovery following exercise.
