Market Share of Potato Chips Industry
PepsiCo. Inc. is one of the undisputed market leaders, with a stronghold over the majority of the fried potato chips market. Through its portfolio of strong brands in the potato chips market, PepsiCo has been creating a separate consumer base in every market it enters. The leading potato chip brands for the company are Lay's, Miss Vickie's, Red Rock Deli, Ruffles, and Munchos. The other leading market players across the world include the Kellogg Company, Calbee, Intersnack Group, Campbell Soup Company, and Orkla. In order to strengthen their hold in the market, these companies are innovating their flavors, expanding their target markets, and strengthening their distribution channels.
Potato Chips Market Leaders
Burts Potato Chips Ltd
The Campbell Soup Company
PepsiCo, Inc
Utz Brands Inc.
Intersnack Foods GmbH & Co. KG
*Disclaimer: Major Players sorted in no particular order
