Market Share of Portugal E-commerce Industry
The Portugal E-commerce Market is highly fragmented due to the presence of both global players and small and medium-sized enterprises. Some of the major players in the market are Amazon, Inditex Group (Zara Portugal), Apple, Worten, and Zalando. Players in the market are adopting strategies such as partnerships, sale announcements, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
In November 2023, CTT Correios de Portugal announced the establishment of a partnership with the Temu e-commerce platform in the Iberian Peninsula, which focuses on the online shopping experience for customers who purchase products on this platform.
Portugal E-commerce Market Leaders
Amazon
Inditex Group (Zara Portugal)
Apple
Worten
Zalando
*Disclaimer: Major Players sorted in no particular order
