Poland Telecom Market Size

Poland Telecom Market Analysis

The Poland telecom market is expected to register a CAGR above 6% over the next five years. The telecom industry in Poland is blessed with a robust local demand for telecom services. The market is well-positioned to meet the needs of expanding global connections between Asia and Europe. Poland's mobile market is supplied by an even distribution of mobile providers and MVNOs.

• The Polish mobile market is steadily expanding, with a total of 54 million mobile subscriptions. Strong 4G/LTE-A technology coverage ranges between 85% and 90% across carriers. The Office of Electronic Communication (UKE) stated that telecommunications investments amounted to PLN 8.9 billion (USD 1.96 billion) last year. 66.6% of fixed-line Internet users were already using connections with a minimum data rate of 100 Mbps. In addition, more people are using mobile connectivity with 4G technology. According to predictions, 81% of users with dedicated mobile Internet connections will reportedly be using 5G technology in 2026.
• According to Dataxis, the Polish pay TV market is very active and has well-established, bitter rivals vying for market share in the over-the-top (OTT) space. Operators are resorting to interactive TV to keep subscribers as the number of homes with cable and satellite access to TV is expected to decline in the coming years. Due to the plethora of local and foreign streaming services, the telecom industry is transitioning toward aggregation strategies. Although its user share of all TV services dropped to 49.5%, satellite access is still the most popular way to receive services.
• However, traditional fixed-line telephony is continuously declining in popularity. Last year, there were just a little more than 2.7 million customers. However, traditional fixed-line telephony is continuously declining in popularity. There were only slightly more than 2.7 million customers the previous year. VoIP is displacing traditional telephone services, and in terms of subscribers, it made up over 49% of all voice services provided on fixed networks last year. The increasing trend has continued in the mobile telecommunications sector, where there are currently over 56 million SIM cards in use and M2M card usage has increased.
• According to UKE, there has been a noticeable increase in the number (by around 30.000 during the previous year) of installed own telecommunications network nodes . In the previous year, the development of the telecom industry and the effectiveness of investments made with public money also contributed to the 4% increase in optical networks. At the end of the previous year, the Polish optical network had a total length of 421,000 km. The extension of the infrastructure would also increase the coverage and reach of the NGA networks. Over 80% of residences in Los Angeles will have fixed-line Internet with a speed of at least 30 Mbps.
• The need for quick mobile connections in Poland increased because of COVID-19. Following the pandemic, dedicated access utilising modems, cards, and keys increased significantly compared to 2019. When considering all available mobile access methods, Poland saw a significant increase in the number of people using mobile internet services per 100 people. Telecom providers' activities have expanded due to a rise in data traffic. Since the pandemic spread, the e-payment industry has experienced a major increase in activity. Teleconferencing and e-health have increased the demand for smartphones and digital services across the country.