Market Trends of Poland E-commerce Industry
This section covers the major market trends shaping the Poland E-commerce Market according to our research experts:
Fashion Industry Plays an Important Role in Poland E-commerce Sector
- E-commerce had been a significant and increasing element of the Polish fashion industry, but the coronavirus outbreak in March 2020 further surged the demand due to the temporary store closures, hygienic precautions, and customer limits after reopening, consumers concerned about contracting the virus.
- The companies operating in the arena are trying to gain a competitive advantage in Poland. Miinto, one of Europe's key e-commerce fashion platforms, recently acquired Showroom, a Polish fashion site. Both platforms are now being integrated by the teams. As a result, Polish internet customers will have access to Miinto's various Scandinavian and international brands.
- However, In Poland, two companies dominate the online fashion market. First, there's Allegro, an online sales platform that sells products from a variety of popular fashion labels via Strefa Marek. And second, there's Zalando, whose e-commerce operation dominates the online fashion retail market in Poland.
- Additionally, In 2020, CCC's e-commerce subsidiary eobuwie.pl revealed in April, at the height of the initial lockout, that it had integrated its pioneering foot scanning system, esize.me - available in its showrooms and select CCC stores - into its mobile app (or, to be more precise, a simpler, 2D version of esize.me.)
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Increases in Mobile Commerce is Outstripping Overall E-Commerce in Poland
- The main drivers for online shopping remain unchanged: 24/7 access, convenient payment, and delivery conditions, including returns. In addition to increased interest in e-commerce due to the pandemic, online shops continue to benefit from Poland's retail shopping being severely restricted on Sundays. According to Trde.gov, the most active group of buyers live in large cities or villages and are 29-49 years old. More than 70% of Polish buyers use price-comparison services, and the average e-consumer spends an equivalent of USD 80 a month.
- Furthermore, mobile commerce growth is outperforming general e-commerce growth by a large margin. In the country, Business-to-consumer (B2C) mobile commerce is expected to explode.
- Secondly, the rapid growth of mobile commerce is being fueled by increased internet and smartphone usage. Internet connectivity is now available in 82.7% of Polish households. Smartphone adoption is currently at 75%, as stated by JPMorgan.
- Laptops are the most common e-commerce device. Desktop computers are next, followed by cellphones. Smartphones, on the other hand, may soon overtake desktops due to robust mobile commerce growth. Furthermore, while there are strong growth forecasts, mobile commerce remains a minority technique for making e-commerce purchases in Poland.
