Market Trends of Poland Container Glass Industry
This section covers the major market trends shaping the Poland Container Glass Market according to our research experts:
Emergence of White Wine and Innovative Wine Drinks to Boost the Studied Market Growth
- Wine packaging is vital for conserving quality and promotes a more sustainable culture. Due to the current climate crisis, the preference for sustainable packaging solutions is surging.
- To meet the growing wine demand, the wine packaging manufacturers such as Ardagh Group and others is seen an increase in domestic wine bottles ordered. This company offers a wide range of wine bottles and continues to deliver innovative wine packaging designs.
- Moreover, Poland's wine market had marginal player amid the large European consumption markets. Poland is one of the least developed wine markets in Europe. However, stimulated by economic growth, wine sales are booming. This creates opportunities for many different packaging companies, which helps the market for glass container packaging to grow.
- The Polish market traditionally consists of sweet and semi-dry wines. These wines are particularly popular amongst a large group of elderly women who prefer to drink such wines instead of spirits with a high alcohol percentage. Whereas consumption by the latter group is expected to remain stable, the growing group of young new wine consumers is expected to boost the demand for white wine and other innovative wine, which also helps the market to grow.
- Furthermore, the growing indulgence of consumers towards a glass of fine white wine in summer indicates the rising popularity of white wine in dietary cultures across several parts of the world. For instance, according to UN Comtrade, Trade in 2021, Poland exported wine with a total worth of USD 40.59 million to Russia.
- Growing health-consciousness strengthens the switch to wine, as moderate wine consumption is considered healthy. However, it remains to be seen whether Polish consumers will also switch to wines with a low alcohol percentage, as is happening in many West European countries. Polish consumers traditionally prefer higher alcohol percentages.
- White wine has gained popularity owing to its taste. Aged white wine has proven beneficial in improving people's cardiovascular health. Also, white wine manufacturers focus on providing different types of wines in other regions. This, in turn, is expected to increase the demand for white wine in the forecast period.
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Growing Demand from Cosmetics Industry to Boost the Studied Market Growth
- In the cosmetic and perfume industry, glass is one of the most commonly used for packaging. Optimum product preservation is guaranteed by this material and is also recyclable. In recent years, though technologies in plastic packaging have come a long way, glass is still widely used in cosmetics and perfume packaging as quality is the king and the consumer's growing preference towards "natural" from formulations to packaging.
- The cosmetics industry in Poland has been flourishing continuously for several years. The demand for glass containers is increasing because the Polish cosmetics market is diverse in terms of capital. Companies belonging to global manufacturers, such as L'Oréal, Procter&Gamble, Beiersdorf, and Colgate Palmolive, operate here. However, the market also includes influential local manufacturers. The largest domestic companies are Ziaja, Eveline, Bielenda, and Inglot. In ranking the most popular cosmetic brands, those Polish producers also hold leading positions.
- The cosmetic industry in Poland has strengthened its position both on the domestic market, through sales growth, and abroad through exports. International companies compete with numerous small Polish manufacturers. According to International Trade Centre, in 2021, the largest share of exported cosmetics from Poland belonged to products for beautifying, make-up, and skincare. The export of perfumes and hair products accounted for 13% of all cosmetics exports in 2021.
- Factors such as a rise in spending on personal care products, innovative shapes of the glass used for packaging the products, and an increase in the standard of living are some of the major factors that are spurring the growth of the Poland Container Glass packaging market.
