Market Trends of Pink Himalayan Salt Industry
Changing Consumers’ Taste Palate Creating Demand for Ethnic and Authentic Cuisines
- Consumers have been expanding their palates, seeking new and unique ethnic flavors beyond their regional cuisines, thus, facilitating manufacturers and suppliers to introduce exciting ethnic food varieties in their product offerings. The expanding multicultural society is craving ethnically diverse food products. In this regard, an increasing number of manufacturers seek ethnic affiliations for their food products, and labeling is becoming an integral part of the brand and the company's image.
- Gourmet salts, including Himalayan pink salt, are becoming vital ingredients for all types of international cuisines from various parts of the world, such as China, South Korea, Japan, India, Mexico, and France, as each kind of gourmet salt has its specific function and provides specific taste and texture to the food. Pink Himalayan salt is mined from Asian countries, particularly from the Punjab region of Pakistan, and is largely used as a food additive in numerous ethnic cuisines. Hence, these factors are expected to drive the growth of the Pink Himalayan salt market.
- Moreover, demand for Asian cuisine from across other countries, such as the United States, is expected to surpass the Hispanic food segment, which is a mature market, owing to factors of indulgence, such as the use of fresh ingredients, vegetables, wild herbs, and seasoning blends in Asian foods. In a long-term scenario, the evolving preferences of tastes are likely to develop the market offerings for Indian and Southeast Asian cuisines, thereby creating a favorable environment for gourmet salt space such as Pink Himalayan salt.
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Growing Consumption of Pink Salt in the Middle-Eastern countries
- The market for Himalayan Pink Salt witnessed significant growth in the Middle East due to consumers' growing awareness regarding multiple health and skin benefits. The rising incidence of hypertension and mineral deficiency-related diseases in the United Arab Emirates has also boosted the sales in the category, owing to its vivid mineral profile.
- The primary consumer demographic is millennials, generation - z, influenced by global health and wellness trends. ``This is further fueled by strong Internet and social media penetration. Also, Himalayan Pink salt mixed with water is widely used as a natural electrolyte solution to replace the natural electrolyte lost rapidly due to this region's harsh, humid, and hot weather conditions. Moreover, the ability to blend well with all recipes, including baking, Keto Diets, seasoning meats, grilling vegetables, salads, soups, and stews, has substantially improved consumption in the market.
- Players in the region are offering premium/ gourmet versions of Himalayan pink salt to suffice consumer needs. For instance, the Gourmet salts and seasonings brand Chef seasons offers premium-positioned Himalayan Pink Salt in Qatar.
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