Market Trends of Pet Oral Care Products Industry
This section covers the major market trends shaping the Pet Oral Care Products Market according to our research experts:
High Prevalence of Dental Diseases and Increase in Animal Health Expenditure Expected to Drive the Market
The pet oral care products market is benefitting tremendously, owing to the increasing per capita animal healthcare expenditure. According to the American Pet Product Association (APPA), America has 89.7 million pet dogs, and pet owners spend an average of USD 49.70 on a dog's dental care annually compared to human oral healthcare. The rise in the prevalence of many diverse oral health-related diseases has been identified as the major driving factor for market growth. Periodontal disease is the most common clinical condition in cats and dogs, which is largely preventable by tooth brushing.
As per the American Veterinary Medical Association (AVMA), the disease can lead to severe health concerns ranging from tooth loss to organ failure. According to AVMA, around 70% of cats and 80% of dogs develop some degree or form of periodontal disease by the time they are three years old. Common oral issues among pets include calculus, gingivitis, gum disease, and tooth fractures. According to the American Pet Products Association (APPA), the total pet industry expenditure on average in the United States was USD 90.5 billion in 2018, which increased to USD 123.6 billion in 2021. According to a nationwide pet owner poll by the finance website LendEDU, over half of all Americans spend the same or more on their dogs' healthcare than they do on themselves. 20% of individuals polled have gone into debt to care for their dogs, with the average amount due being USD 1,567. Therefore, high awareness about pet health among pet owners and a rise in the number of dental procedures are other factors expected to propel the market's growth.
North America Dominates the Pet Oral Care Products Market
North America is expected to retain its dominance in the pet oral care products market over the forecast period, owing to the rising companion animal adoption and the increasing per capita animal healthcare expenditure. In addition, the rise in the prevalence of many diverse oral health-related diseases has been identified as the major driving factor for market growth. According to the American Pet Product Association (APPA), America has 89.7 million pet dogs, and pet owners spend an average of USD 49.70 on a dog's dental care annually compared to human oral healthcare. On average, an American spends USD 42.24 on his annual dental care in out-of-pocket expenses, as reported by the American Dental Association. According to the American Pet Products Association's 2021-2022 National Pet Owners Survey, 70% of US households, or around 90.5 million families, own a pet. This is an increase from 56% of US households in 1988, the first year the study was performed, to 67% in 2019. Additionally, the high awareness of pet health among pet owners and a rise in the number of dental procedures are other factors propelling the growth of the pet oral care market in North America.
