Market Trends of Pet Food Packaging Industry
This section covers the major market trends shaping the Pet Food Packaging Market according to our research experts:
Dry Pet Food Type to Witness Fastest Growth
- Pet foods come in three types, depending on their final moisture content, namely wet, semi-moist, and dry (also called kibble). Baked, pelleted, and extruded feeds are a few types of dry pet foods, with extruded foods being the most popular. Grain, meat, poultry, eggs, and vegetable by-products are typically utilized as raw ingredients in pet food production, along with additional lipids, vitamins, and minerals.
- Dry pet foods generally include extruded, baked (kibbles), or flaked. In terms of storage, dry pet foods are stored in a chill, dry environment to prevent the destruction of vitamins and the oxidation of fats. Because oxidation of fats leads to rancidity. Dry dog food is also used to help keep the dog's teeth healthy since chewing dry food helps to reduce tartar buildup.
- Moreover, farinaceous (flavor enhancers) elements predominantly make up dry pet diets with a moisture content of less than 20% and a limited amount of proteinaceous ingredients. Dry pet foods with a moisture content of 8-9% often have a dry and brittle texture, whereas other formulations with a moisture content of 10-15% have a softer texture.
- Due to their low water activity and consequent microbiological stability, dry pet foods have a long shelf life. However, dry pet foods are typically less appealing to pets than moist or semi-moist pet foods, probably due to their low flavor appeal. In contrast, some pets may prefer dry pet foods due to their textural qualities. This drives the growth of the dry pet food packaging market.
- Dry pet food has not conventionally been a demanding product to package, with prominent brands offering dry pet food in paper bags. Companies like Nestlé Purina are exploring new packaging methods, including new paper-based materials and piloting reusable packaging systems where customers can bring their containers to take dry pet food.
- The market witnessed several partnerships and corporate expansions at the global level in recent years. This helped the dry pet food packaging companies to compete in the growing market.
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North America to Hold the Largest Share
- The demand for pet food packaging in North America can be correlated with the increasing adoption of pets and rescue dogs in the region. According to the National Pet Owners Survey of 2021-2022 by the American Pet Products Association (APPA), about 70% of US households, or about 90.5 million families, own pets.
- The increase in the adoption of pets and rescue animals also led the packaging industry to brainstorm on the premiumization and safety of pet food products. The bag or container makes manufacturers stand out with cat and dog owners who want sustainable options, personalized pet diets, and ingredients that even humans find appealing.
- Pet humanization is one of the biggest trends reshaping the pet care industry. A survey conducted by Mondi suggested that 75% of the respondents intend to spend more and feel more favorable toward brands with sustainable packaging. Moreover, brands seek solutions that complement their corporate values in the pet food industry, with sustainability being the prime concern.
- Dry pet food bags require unique construction. The inner layer of the multiwall bag should protect the contents, and the outer layer needs to be aesthetically pleasing with no grease stains permeating through the inner layer.
- Therefore, Companies like Mondi offer pet food packaging solutions such as BarrierPack Recyclable. These premade pouches and FFS roll-stock constitute plastic laminates that are recyclable in areas where flexible packaging is accepted and through store drop-off. It is done without compromising functionality.
- Moreover, BASF America is creating more sustainable pet food packaging with its water-based emulsion, JONCRYL HPB 1702. It can sustainably deliver the grease-resistant properties and food safety certifications demanded by the pet food market. Applied via flexographic, gravure, or rod, JONCRLY HPB 1702 provides excellent grease resistance at room temperature and elevated temperatures of up to 60°C, even after folding and creasing.
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