Market Trends of Personal Care Packaging Industry
Skin Care Segment to Witness Growth
- The demand for skincare products, especially from millennials, is on the rise, driven by various factors such as the desire to delay the signs of aging, increasing awareness of skincare routines, and the influence of social media. This growing demand directly impacts the demand for such products in the market, aiding skincare packaging manufacturing.
- Millennials' focus on skincare has increased emphasis on developing specialized formulations that cater to their specific needs and preferences, including products that incorporate organic and natural ingredients, as millennials prioritize sustainability and clean beauty. Consequently, packaging manufacturers in the skincare industry are investing more in research and development to meet these demands.
- Innovative packaging solutions, such as airless pumps and dropper bottles, help preserve products' potency and shelf life while enhancing hygiene. Like QR codes, interactive packaging allows virtual product testing and personalized recommendations. There is also a growing focus on sustainability, with options for recyclable plastic or packaging made from sustainable materials like bamboo or biodegradable substances.
- Skincare spending in all age groups has increased in recent years. Skincare spending has experienced growth and needs specific solutions for various consumer requirements. The net sales of skin care products by Estée Lauder, one of the most extensive skincare and cosmetics companies globally, as of August 2023 was USD 8.2 billion.
- The development of new and gender-specific products is a key driver of demand in the industry. Male consumers, for example, are increasingly seeking grooming products such as skin care, hair sprays, styling mousses, and deodorants tailored to their specific needs. This shift in consumer behavior has led to an increased demand for contract manufacturers to produce these male-oriented personal care products consumers' ring to male and female consumers' evolving preferences and demands; contract manufacturers can support brands in developing and manufacturing gender-specific products efficiently and effectively. This ability to adapt to consumer needs contributes to the growth of the contract manufacturing industry in the skincare, hair care, and specialty products segments.
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Asia Pacific Expected to Register Major Growth
- The skincare industry in China is expected to grow at a faster pace over the next few years. Due to the high pollution levels in Chinese cities, many people suffer from dry skin, itching, and rashes. Such factors would most likely boost the demand for skin care, eventually supporting the demand for personal care packaging in China.
- Cosmoprof India 4th Edition, held from December 7 to 9, 2023, was a crucial platform for the cosmetic packaging industry, facilitating various avenues for growth and development. It exposes the latest trends and product launches, enabling packaging manufacturers and cosmetic brands to stay abreast of evolving consumer preferences and market demands. This insight drives innovation and adaptation in packaging solutions. Moreover, the event fosters networking and collaboration by bringing together diverse stakeholders such as suppliers, brands, retailers, distributors, and industry professionals.
- Per the Statistics Bureau of Japan, the industry revenue from make-up and skin care products (including perfume and eau de cologne) in Japan is expected to reach USD 18.12 billion toward the end of 2024, an increase of 2.89% compared to 2023, which was USD 17.61 billion. This increased demand drives the market growth for personal care packaging in Japan.
- High-tech anti-aging beauty is one of the most essential product categories at every Asian trade show, especially at Korean Beauty shows. Additionally, growing customer needs for naturally sourced ingredients propelling manufacturers to use such ingredients in personal care products is expected to fuel market’s growth. In line with the same, in September 2023, Hy Co. Ltd, a food company previously known as Korea Yakult, launched Leti7714 triple lift-up anti-aging cream containing three anti-aging functional ingredients. These functional and active ingredients require special packaging solutions, such as glass packaging, to prevent oxidization when exposed to air or light. The growing demand for such cosmetics will fuel the growth of cosmetic packaging materials.
- Beauty and personal care trends that are 'natural' and ‘cruelty-free' have become increasingly important to consumers when buying products in the last few years. Whether opting for more sustainable products or products that use natural ingredients instead of chemicals, eco-friendly and natural beauty, and personal care products are becoming increasingly popular in South-East Asian countries.
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