Packaging Industry in Italy Market Size (2024 - 2029)

Italy Packaging Market Analysis

The Italian packaging industry is expected to grow at a CAGR of 3.1% over the forecast period. Packaging materials serve as a means of material containment and preservation, safe transportation, and disclosure of material properties and contents to end users. The development of packaging items is greatly influenced by various social factors and upcoming market trends in economically developed markets.

• Several market developments influence the packaging sector in Italy. This is due to the rising living standards and personal disposable incoming, and consumers are buying more variety of goods to pamper and treat themselves, which is driving up demand for packaging for goods including food and drink, cosmetics, pharmaceuticals, and other products.
• Additionally, increasing the adoption of lightweight packaging due to its small weight, plastics are a material that is being used more and more. Even though plastics are used for packaging more than 50% of all European goods, just 17% of the weight of the packaging is made up of plastics, according to Custom-Pak. According to a study by Custom-Pak, equivalents (such as paper and paperboard, glass, steel, aluminum, textile, rubber, and cork) are, on average, 4.5 times heavier than plastic.
• Italian government laws also contributed to the expansion of this business. For instance, the nation's dairy packaging regulations are growing more stringent. Milk and dairy products must be prominently labeled to indicate the product's origin (milk) in the country where it is processed and packaged. The entire packaging business is anticipated to be impacted by the growing importance of e-commerce in Italy. For instance, according to Politecnico di Milano, the value of purchases of Italian consumers on e-commerce platforms increased almost twofold from EUR 27.5 billion (~USD 29.21 billion) in 2018 to EUR 45.9 billion (~USD 48.75) in 2022.
• However, fluctuating raw material prices are expected to hinder the demand for some packaging materials. For instance, according to Flexible Packaging Europe (FPE), growing economic uncertainty has affected demand from converters and end users as consumers are being more cautious due to high inflationary pressures across various packaged goods. Also, The price for 60gsm one-sided coated paper climbed (up 11%), while 7-micron aluminum foil and 15-micron BOPA held steady at their price.
• FAS Rome reported that Italy's consumer food service was severely impacted by the Covid-19 lockdown and restrictions in 2020, causing a 33% decline in sales value compared to 2019. Additionally, the substantial rise of teleworking, especially in large cities, impacted food service, with a general reduction of consumption during lunchtime, as people ate lunch at home. Further, the Russia-Ukraine war affects the overall packaging ecosystem with increased raw material prices and energy costs.

Italy Packaging Industry Segmentation

Packaging provides a protective and informative covering to the product so that it protects it during handling, storage, and movement and also provides useful information about the content of the package. The study tracks the demand for the packaging market through the revenue derived from sales of plastic, glass, paper, and metal packaging products. It also includes the effect of regulations and other dynamics on market growth. The Packaging Industry in Italy is segmented by Material (Paper, Plastic, Metal, and Glass), Packaging Type (Rigid and Flexible), and End-user Industry (Food, Beverages, Pharmaceuticals, and Personal Care).

The market sizes and projections are provided in terms of value (USD million) for all the mentioned segments.