Market Size of Packaged Rice Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 3.50 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Asia |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Packaged Rice Market Analysis
Packaged Rice Market is projected to register a CAGR of 3.5% during the forecast period, 2022-2027.
Packaged rice market has not been significantly impacted by the effect of the COVID-19 outbreak, as compared to other industries, as the demand for packaged rice has been increasing. Due to a lack of access to credit, capital inputs, and remittance revenue, rice cultivation in Southeast Asia suffered. In addition, prices rose due to the product shortage brought on by the export restrictions. For instance, following the coronavirus outbreak, Thailand's rice export prices increased by about 20% from their theoretically low level in early 2020.
The rise in disposable income, improvement in the standard of living, education, employment, and decreasing household size positively boost the sales of packaged rice. The quick rise in global affluence, escalating concerns over food safety, and modifications in the retail industry are leading to an increase in the demand for rice that is packaged and labeled better.
The enhancement of packaging and branding that promotes the vertical coordination link between mills and wholesalers/exporters and between supermarket chains and large rice mills, a movement in selling rice from loose to packaged form, and the selling strategy of supermarkets at different price ranges to appeal to different socioeconomic groups by offering a diversity of product types are factors driving demand for the packaged rice market internationally.
Moreover, the increase in private label brands and the upgradation of packaging materials to a recyclable package of rice is gaining traction among consumers globally owing to an increase in the concerns for the environment and sustainability. For instance, in January 2022, Aldi Stores Limited, which offers private label packaged rice under its own brand Aldi, launched rice products with recyclable mono-material PE packaging developed by Coveris.
