Outboard Motor Market Share

Market Share of Outboard Motor Industry

The outboard motor market is consolidated, with several players accounting for a significant market share. Some prominent outboard motor market companies are Yamaha Motor Co., Honda Motors Co. Ltd, Suzuki Motor Corporation, Brunswick Corporation, and Tohatsu Corporation. Stringent emission norms and updated technologies are pushing industry players to invest in R&D projects.

• In April 2022, Temo launched a new range of electric outboard motors, the Tamo 1000. As the name suggests, the outboard motor produces a peak power of 1000W and a static trust of 28kgs.

• In August 2022, Navalt, a Kerela-based electric boat and propulsion systems manufacturer, revealed its new all-electric outboard motor, MAKO. The company claims its new motor features a simple motor structure, reducing maintenance substantially. The company will use the outboard motor to power in-house manufactured boats, such as Nirva.

Outboard Motors Market Leaders

1. Yamaha Motor Co. Ltd

2. Honda Marine

3. Suzuki Motor Corporation

4. Tohatsu Corporation

5. Brunswick Corporation

*Disclaimer: Major Players sorted in no particular order