Market Trends of Organic Meat Industry
This section covers the major market trends shaping the Organic Meat Market according to our research experts:
Rising Health Awareness Resulted in Increased Meat Consumption
Consumers in the Asia-Pacific region are increasingly opting for organic meat over conventional meat due to the mounting awareness about health, perceived nutritional benefits, and socio-environmental responsibility. According to statistics revealed by Agriculture and Agri-Food Canada, the total retail sales of organic meat in Japan increased severalfold in 2017. Japan's Ministry of Agriculture, Forestry, and Fisheries reported that the per capita consumption of meat has been rising steadily to reach the per capita consumption of 89.7 grams per person per day in 2017, with the organic segment constituting a major portion of the total demand. Moreover, due to increasing food safety concerns, regulatory bodies are imposing bans on potentially harmful antibiotics. For instance, the Government of India proposed a ban on the antibiotic 'colistin' in 2019, which is widely used in the meat and poultry industry in India. The regulatory measure was taken to ensure the cautious use of anti-microbial agents in humans and animals to tackle the issue of anti-microbial resistance. Thus, the growing concerns about food safety and subsequent demand for high-quality meat are expected to boost the organic meat market in the region during the forecast period.
Rapidly Expanding Demand in Developed Countries
North America accounted for the largest share of the global organic meat market in 2021. Among all the regions, the United States contributed the largest portion of the total revenue generated in the region. According to the Organic Trade Association (OTA), the retail sales of organic meat, poultry, and fish crossed the 1-billion mark with an increase of 17.2% in 2019. The rising concerns over high-quality meat without the use of growth-enhancing hormones and antibiotics are fuelling the market for organic meat in the country. Though the premium price for organic beef is roughly 67% over its conventional counterpart, the rising per capita income has, in turn, boosted the inclination of the consumers toward organically-produced meat. According to the Canada Organic Trade Association, organic meat and poultry remained the second-most purchased category by Canadian consumers in 2019. The organic regulations in the country, including the Canada Organic Logo, have played a significant role in the transition of the consumption pattern towards organic meat.
