Market Size of Oral Care Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 6.32 % |
| Fastest Growing Market | Middle East and Africa |
| Largest Market | Asia Pacific |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Oral Care Market Analysis
The Oral Care Market is projected to register a CAGR of 6.32% in the next five years.
The oral care market is highly impacted by the rise in the prevalence of dental diseases due to an ageing population. Due to unhealthy food habits and the lack of proper oral hygiene, there has been a rise in tooth decay. This has increased the demand for oral care products that are effective at preventing dental caries. The importance of consulting a dentist when choosing oral care products increases, increasing the demand for these products. Furthermore, according to the American College of Prosthodontists in the United States, a staggering 36 million people are edentulous (don't have teeth), and 120 million are missing at least one tooth. Of the edentulous population, 15% of people avail themselves of dentures yearly. This, in turn, is boosting the sales of oral care products.
Another significant factor impacting the demand for oral care products is product innovations carried out by the key players, along with considerable investments in marketing and promotional activities to reach higher customer bases. For instance, in January 2022, Oral B partnered with Grin App, which provides personalized oral care solutions and promotes the company's products through personalized recommendations for customers across the United States. Moreover, rising consumer awareness about technological innovations is boosting the growth rate of the oral care market globally. In addition, there is a growing consumer preference for electronic toothbrushes, mouthwashes, and dental floss in Western countries, like the United States, Germany, the United Kingdom, and others, which in turn is expected to drive the market.
