Market Share of Oral Care Industry
The oral care market is concentrated in nature, as most of the share is held by key players such as Colgate-Palmolive, Procter & Gamble, Unilever PLC, Church & Dwight Co., Inc., and GlaxoSmithKline PLC. However, the market also includes many regional players. The leading players in the market enjoy a dominant presence worldwide. These players focus on leveraging opportunities posed by emerging markets to expand their product portfolios to cater to the requirements for various applications, especially gum and plaque issues and sensitivity or pain relief. Additionally, key players are now focusing on social media platforms and online distribution channels for online marketing and product advertisement by collaborating with social media influencers and Youtubers to reach a broader consumer base.
Oral Care Market Leaders
Colgate-Palmolive Company
Church & Dwight Co., Inc.
GlaxoSmithKline PLC
Procter & Gamble Company
Unilever PLC
*Disclaimer: Major Players sorted in no particular order
