Market Share of Online Sports Betting Industry
The market studied is fragmented due to the strong presence of regional and global players. Key players dominate the market, including Bet365, 888 Holdings PLC, Flutter Entertainment PLC, Entain PLC, and The Stars Group. Key players compete on various factors, including offerings, user experience, brand equity, personalized payoffs, and access to multiple platforms. The key strategies adopted by the players in the market are expansions, innovations, and product launches to maintain competitiveness in the market. They also focus on mergers to increase their market stake and improve profit margins.
Online Sports Betting Market Leaders
Entain PLC
The Stars Group
888 holdings PLC
BET 365
Flutter Entertainment PLC
*Disclaimer: Major Players sorted in no particular order
