Market Share of Online Cosmetics Industry
The online cosmetics market is highly competitive, with a strong presence of regional and global players. Demand is mostly driven by high consumer awareness of cosmetic brands and affinity for online purchases. In the market studied, some prominent players are launching/acquiring portfolios that claim to be natural, organic, and sustainable to have higher penetration across online channels. Likewise, the key brands are partnering with e-commerce platforms and social media influencers to expand their reach and maintain their position in the market.
For instance, in July 2022, Homegrown beauty brand Nutriglow entered into a strategic partnership with e-commerce major Flipkart to sell its skincare and cosmetic products exclusively on the platform. Some of the major players identified in the market include Loreal SA, The Estee Lauder Companies, LVHM Moet Hennessy Louis Vuitton, Coty Inc, Revlon Inc, and more.
Online Cosmetics Market Leaders
Loreal SA
The Estée Lauder Companies
LVMH Moet Hennessy Louis Vuitton
Coty Inc.
Revlon Inc
*Disclaimer: Major Players sorted in no particular order
