Online Advertising News

Recent industry report about Online Advertising company news, including latest market trends and industry updates in 2024. This sector news is compiled by Mordor Intelligence™ Online Advertising Market industry experts.

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Online Advertising News

  • June 2022 - InMobi, a leading provider of content, marketing, and monetization technologies that help businesses fuel growth, announced an expansion of its partnership with Microsoft Advertising to support enterprise and strategic advertisers in Southeast Asia, the Middle East, and Africa. InMobi will offer marketers an integrated solution to power their campaigns built on the search and native display capabilities of Microsoft Advertising and the mobile ad tech capability of InMobi's advertising platforms.
  • May 2022 - Skai, an intelligent marketing platform, announced that it had achieved advanced partner status within Amazon Ads Partner Network. Skai has earned this recognition by demonstrating strong growth for its advertising clients, expertise, and engagement with Amazon Ads products.
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  • November 2023 - Sony partnered with NCSoft to have a notable role in developing and releasing these mobile games to expand beyond the console and broaden PlayStation's reach to a broader audience, which can support the company's growth in the future.
  • August 2023 - GeForce NOW announced the launch of Ultimate KovvaK's challenge. The launch helps gamers to improve their aim with a limited-time Steam discount. The company's gaming platforms leverage its GPUs and advanced software to enhance user's gaming experience with higher-quality graphics. This includes GeForce Experience, the gaming application that optimizes the PC user's settings for each application, enabling gamers to record and share their gameplay.
  • October 2023: Patreon acquired Moment, a hosting and ticketing platform that lets creators hold digital events. The company facilitates ticketed live-streamed events, such as concerts or podcasts. Patreon plans to integrate Moment elements into its suite of tools for creators.
  • May 2023: The Hattiesburg Zoo is introducing a new online ticketing platform, allowing guests to purchase admission tickets before their visit. In addition, tickets for the Sloth Experience and pavilion rentals will also be available through the new ticketing site.
  • February 2023: Vi entered into e-sports in partnership with Gamerji. Partnering with e-sports start-up Gamerji, Vi, under the umbrella of Vi Games, launched an e-sports platform on the Vi App.
  • September 2022: Fnatic and ASOS signed a three-year deal to bridge the worlds of fashion with gaming. Both brands will develop and deploy multiple offline and online activations as part of the deal, bringing the gaming and fashion worlds together.
  • October 2023 - The Sandbox expanded to Saudi Arabia through a collaboration with Sandsoft. The partnership would boost The Sandbox's operations in Saudi Arabia and develop a team to grow the creator's market and user base in the region.
  • August 2023 - Jump.trade, the flagship NFT gaming platform of GuardianLink, announced its collaboration with NEAR Protocol, a Layer 1 blockchain that aims to decentralize development. The partnership entails the exclusive drop of 1 million NFTs for the racing game RADDX Racing Metaverse.
  • October 2022: The Walt Disney Company’s ILM’s Mumbai facility was to operate a complete VFX and animation services pipeline, working on content for the local market to access the Southeast Asian talent pool. The studio is expected to work on VFX and animation projects of varying sizes and scales for TV, film, and streaming, as well as in-person attractions.
  • July 2022: Cinesite announced that it acquired a majority stake in animation & mocap studio Squeeze, located in Quebec City and Montreal. Squeeze is an animation studio located in Quebec City and Montreal with an international reputation. This acquisition was expected to allow Cinesite to increase further its animation content and service offerings for global markets while bringing mocap and unreal capabilities into the group to service video game and film productions.
  • June 2023: British Encoder announced the launch of its newest catalog that showcases a collection of encoders tailored for various industries, starting from manufacturing and robotics to aerospace and medical devices. These encoders are purpose-built to excel in specific applications and ensure that each encoder seamlessly integrates into the unique environments and challenges of different industries.
  • November 2022: Maxon announced the launch of five new products at the upcoming SPS trade fair in Nuremberg. They include the ECX SPEED 8 motors with pin connection, the integrated ENX 32 MILE encoder for drives from the ECX flat motor series with 32 mm diameter, and the powerful IDX 56 and 70 industrial drives.
  • Oct 2022 - Meta partnered with Microsoft Corporation to bring Teams and Windows apps and games to Quest devices. The partnership would bring new content, including Windows apps and Teams tie-ins, to Meta's Metaverse hardware efforts.
  • Sept 2022 - Netflix and Ubisoft announced intentions to produce three mobile games for Netflix based on some of the global most popular gaming titles beginning in 2023. The three games, first unveiled at Ubisoft's annual digital event Ubisoft Forward, would build on the Valiant Hearts, Mighty Quest, and Assassin's Creed universes and will be accessible exclusively on mobile to Netflix subscribers globally with no commercials or in-app purchases.
  • Jun 2022 - Marmalade Game Studio announced that its mobile game JUMANJI: The Curse Returns is available on the Nintendo eShop for Nintendo SwitchTM, making it available to millions more gamers.
  • September 2023: 5G Broadcast, a technology starting to be tested by US low-power TV stations, took a big, official step forward today. 3GPP formally published the technical specs for 5G Broadcast in version 18.3.0 of the specs for 36.101 (Evolved Universal Terrestrial Radio Access, or E-UTRA). The updated specs show approval for "LTE-based 5G terrestrial broadcast" to operate in a new 108 band (470MHz – 698MHz). This effectively makes all US low-power UHF stations 3GPP-eligible to broadcast in 5G. The newly published specs supporting the 108 band emerged a couple of weeks after WWOO-LD, a low-power TV station in Boston, lit up the nation's first 5G Broadcast field trial.
  • September 2023: Cloudbass, the independent dedicated Outside Broadcast firm in the United Kingdom, has decided to invest significantly in EVS' LiveCeption Signature solution, which contains an impressive fleet of EVS XT-VIA live production servers. The agreement is part of Cloudbass' strategic upgrade plan, involving replacing their current EVS XT3 servers and deploying more XT-VIA servers to increase their abilities. With this acquisition, Cloudbass, known for delivering OB vehicles for the coverage of state events such as the King's Coronation, countless sports events such as the Scottish Premier League, and boxing, motorsport as well as the main stages at Glastonbury in UHD HDR, boosts their dedication to producing top-tier, advanced live broadcasting services for their customers.
  • August 2023: Network18, a major media conglomerate in India, and DistroTV, an independent, free, ad-supported streaming TV (FAST) platform, announced a partnership that will enable DistroTV users in India to stream Network18's diverse portfolio of channels live and for free. In its initial phase, the partnership has seen the launch of Network18's key channels, such as CNN-News18, News18 India, CNBC TV18, and CNBC Awaaz, on the platform. The collaboration is expected to be strengthened with the addition of more Network18 channels from across its regional and digital portfolio in the near future.
  • February 2023: SatixFy Communications Ltd, a player in next-generation satellite communication systems based on in-house developed chipsets, today announced a deal to supply its chips to Indian-based telecommunications solutions provider Astrome, marking SatixFy's entrance into the terrestrial 5G market and a direct foothold into the Indian market.
  • April 2023: Razer Inc. announced the 2023 Razer BlackShark V2 Pro, the definitive esports headset evolves. The wireless headset is optimized for performance with cutting-edge audio, durable comfort, and ultra-fast connectivity, boasting a new innovative Razer HyperClear Super Wideband Mic, built-in Pro-Tuned FPS Profiles, 70-hour battery life, Type C charging capabilities, Bluetooth connectivity, and more, the enhanced 2023 BlackShark V2 Pro has been designed in collaboration with some of the world's top esports players, including Hakis (Alliance), Shotzzy (OpTic Gaming), Dexter (MOUZ), Refsgaard (Ninjas in Pyjamas), & Stax (DRX).
  • February 2023: Corsair Gaming Inc. launched a new entry in its acclaimed HS gaming headset lineup: the HS65 WIRELESS. This fashionably lightweight headset boasts two ways to connect to games via low-latency 2.4GHz wireless or Bluetooth, giving the versatility to listen across all your systems and devices. Available in black or white, the HS65 WIRELESS offers advanced audio personalization with Sonarworks SoundID.
  • October 2023, Texas A&M Athletics Sports Science announced that it has entered into an arrangement with Gemini Sports Analytics to offer the Aggies' staff Gemini’s AI software platform built-for sports that is projected to empower the Aggies to access prognostic analytics in addition to metrics to aid support student-athletes. The Gemini application authorizes stakeholders by offering predictive data analytics to the end users, cumulative interdisciplinary professionals' efficiency, and permitting high-level decision-makers to make game-changing choices faster. 
  • February 2023: Gemini Sports Analytics is an AI and Automated Machine learning tool, and SIS (Sports Info Solutions) announced a partnership to pre-integrate SIS data into the Gemini app. Along with the data integration, the two companies would leverage their complementary offerings and develop solutions for their current and future clients. Gemini's mission is to make it faster and easier for sports organizations across the globe to use predictive analytics in their decision-making processes around recruitment, player development, personnel, health and performance, and other management choices.

Online Advertising Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)