Market Trends of Oman Home Appliances Industry
Digital sales trending for major appliances in Oman
Major appliances are the next important development drivers for Oman's e-commerce platforms. For the first time, internet appliance sales surpassed those of conventional retail outlets over the last years. E-commerce platforms are collaborating with appliance manufacturers to make it easier to buy small and large appliances online. They are concentrating on big appliance sales with free delivery, no-questions-asked returns, and flexible consumer loans.
Household appliance sales in Oman through online channels had observed a significant rise in share over the years, with a share of 33% in sales last year with and sales through offline channels declining to 67%.
Rise in Sales of Home Utility is Driving the Market
As the continuous narrative of work-from-home or remote jobs and online learning continues with people spending more time in indoor activity, useful items that complement the stay-at-home and do-it-yourself lifestyle are in high demand. Household appliances such as refrigerators, dishwashers, indoor air cleaners, washing machines, and premium electronic devices had observed a significant increase in demand.
Refrigerator sales and prices in Oman significantly rose over the last few years. An increase in the price of these home appliances with rising demand from people had led firms to increase their production and create growth for the home appliance market.
Air Conditioner, Cooker & Ovens, and Refrigerator are among the major appliances with the largest market share in Oman.
