Market Trends of north america yogurt Industry
The growing popularity of healthier dairy alternatives drives yogurt consumption in North America
- Yogurt has gained popularity recently and is perceived as a healthy alternative to ice cream. The developments of new products and the increased consumer awareness of the health benefits associated with yogurt cultures and probiotics have led to a sharp increase in the per capita consumption of yogurt in North America during the last decades. Yogurt consumption in the region increased by 2% in 2021.
- Yogurt and smoothie products are regularly consumed by more than half of US consumers. Most US customers favor traditional dairy yogurt over low-fat or sugar-free varieties of similar yogurt products. Greek yogurt manufacturers have played a very important part in recent developments in meeting the demand for traditional Greek yogurt in the region.
- Many consumers aim to get sufficient daily protein in their diets, and yogurt is consumed as a nutritious, convenient option that typically contains more than 5 g of protein per single-serve container. About 45% of consumers usually consume yogurt products as their breakfast. Yogurt consumption is also prevalent at other times, wherein 32% of consumers eat it for lunch, followed by 32% for an afternoon snack, 25% for a late-morning snack, and 22% for a late-night snack.
- Typically, yogurt is marketed as a branded product. Yogurt is available in a wide range of flavors and can be had as a drink, a frozen good, or a dessert. Labels offer expanded nutrient information and often carry the Heart and Stroke Foundation health check symbol icon. Yogurt is often fortified with additional vitamins, minerals, and fiber. These attributes have enhanced the consumption of yogurt among consumers. For instance, as of 2021, 80.8% of consumers in the United States consumed flavored yogurt, owing to its significant nutritional benefits.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Increasing substantial dairy enterprise in the country and the growing number of milking cows drive production in North America
