Market Size of north america whey protein ingredients Industry
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 1.02 Billion |
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Market Size (2029) | USD 1.29 Billion |
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Largest Share by End User | Supplements |
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CAGR (2024 - 2029) | 4.79 % |
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Largest Share by Country | United States |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
North America Whey Protein Ingredients Market Analysis
The North America Whey Protein Ingredients Market size is estimated at 1.02 billion USD in 2024, and is expected to reach 1.29 billion USD by 2029, growing at a CAGR of 4.79% during the forecast period (2024-2029).
1.02 Billion
Market Size in 2024 (USD)
1.29 Billion
Market Size in 2029 (USD)
6.10 %
CAGR (2017-2023)
4.79 %
CAGR (2024-2029)
Largest Market by Form
46.59 %
value share, Isolates, 2023
Due to their higher production costs, WPIs cost higher. This factor is further leading them to have a greater value share despite having less volume in sales than WPCs.
Largest Market by End User
49.91 %
value share, Supplements, 2023
Supplements led the share, owing to the high demand for sports nutrition. The supplements segment are driven by the increase in athletes and their reliance on high-protein diets.
Fastest Growing Market by Form
6.90 %
Projected CAGR, Hydrolyzed, 2024-2029
Hydrolyzed whey ingredients are one of the most launched products in the competitive landscape. Thus, players such as Arla hold the greatest potential to grow in the future.
Fastest Growing Market by End User
6.52 %
Projected CAGR, Supplements, 2024-2029
Supplements recorded the highest CAGR, impacted by the greater potential in sports nutrition. The segment is set to thrive, with Canada's expanding athlete base.
Leading Market Player
21.21 %
market share, Glanbia PLC, 2021
Glanbia PLC held the largest market share in the region, focusing significantly on product development strategies. It has been ramping up its existing whey protein range.
Strategic investments by the companies coupled with growing fitness consicous consumers drove the application of whey protein ingredients especially in supplements and F&B sector
- The whey protein market comprises F&B and supplements as the two major applications. The snacks sub-segment dominated the F&B segment, accounting for a 48.44% volume share in 2022. Key players like Nestle, Arla Foods, and Fonterra Group are widely investing in product formulations to cater to the snack industry's surge in demand. In the supplements segment, sports nutrition held a major share of 94.6% by volume in 2022. The growth can be attributed to the growing demand for whey protein in the fitness industry as a muscle-building supplement. Canada has about 6.18 million members who have registered themselves in the gym, i.e., roughly 938 members per gym in 2021.
- The beverage sub-segment is projected to register with the fastest CAGR of 3.37% by value in the forecast period, followed by condiments/sauces. Owing to its superior nutritional attributes, neutral flavor, ease of digestion, i.e., 10g/hr., and distinctive functioning in beverage systems, whey proteins are frequently used as the protein source for RTD protein beverages. WPC offers excellent fat replacement properties, such as emulsification by maintaining an isoelectric point at pH 4.4, boosting its use in dressings, sauces, etc.
- The fastest-growing end-user segment is personal care and cosmetics, which is projected to register a CAGR of 4.74% in the forecast period. This is due to the rising number of beauty clinics and rising per capita spending on personal appearance. The average income and expenditure on personal care and services in the United States increased by 19.3% during 2020-2021. Whey protein has increased functionalities, like skin elasticity and hair conditioning, with the help of amino acids found in whey protein, which is boosting its demand in the segment.
Understand The Key Trends Shaping This Market
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United States holds majority of share in 2022 due to strong presence of various food manufacturing units
- The United States led the market with the largest share in 2022, attributed to a high consumer base and the extensive food manufacturing units being established. The production consolidation practiced by major players results in easy accessibility and competitive whey protein prices, boosting market value. The whey protein market in the United States is highly driven by the food and beverage industry (51.6%), which held a significant share, followed by the supplement industry (47.6%) in 2022. Whey protein has a superior, branched-chain amino acid content of natural protein sources when compared with other proteins. It can stimulate muscle protein synthesis in a dose-dependent manner.
- Canada remained the second-largest market in 2022, driven by high protein consumption in the supplements industry. Canada is an emerging market for whey protein. The booming trend of healthy food in the country has created a significant demand for ingredients such as whey protein. Whey protein usage was mainly observed in sports nutrition due to the increasing number of fitness enthusiasts and fitness clubs. The Canadian sports nutrition segment is projected to register a CAGR of 5.39% during the forecast period. The dominance of the dairy sector within the protein industry of Canada has provided favorable growth opportunities for the whey protein industry.
- Mexico is the fastest-growing country for whey protein, and it is projected to register a CAGR of 6.11% during the forecast period. The booming functional food and bakery sectors spiked the demand for dairy ingredients in Mexico, with whey protein being the best alternative. Protein bars with whey protein are becoming popular among consumers due to their functional properties.
