Market Size of north america tofu Industry
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 509.93 Million |
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Market Size (2029) | USD 899.25 Million |
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Largest Share by Distribution Channel | Off-Trade |
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CAGR (2024 - 2029) | 12.01 % |
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Largest Share by Country | United States |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
North America Tofu Market Analysis
The North America Tofu Market size is estimated at 509.93 million USD in 2024, and is expected to reach 899.25 million USD by 2029, growing at a CAGR of 12.01% during the forecast period (2024-2029).
509.93 Million
Market Size in 2024 (USD)
899.25 Million
Market Size in 2029 (USD)
7.50 %
CAGR (2017-2023)
12.01 %
CAGR (2024-2029)
Largest Segment by Country
82.41 %
value share, United States, 2023
The increasing vegan population in the country seeking proteins from healthy meat alternatives like tofu and its variants is driving the segmental growth in the United States.
Largest Segment by Distribution Channel
71.29 %
value share, Off-Trade, 2023
Consumers purchasing from supermarkets and hypermarkets is increasing with the wide offerings in the store and the expansion of shelf space for meat substitutes like tofu.
Fastest-growing Segment by Country
12.20 %
Projected CAGR, United States, 2024-2029
The segment is largely driven by local consumers switching to tofu due to environmental and animal welfare concerns. This led to major growth in the US vegan population.
Fastest-growing Segment by Distribution Channel
12.86 %
Projected CAGR, On-Trade, 2024-2029
The ongoing demand in on-trade channels majorly due to tofu penetration in the menu of the many restaurants, making it a fastest growing segment.
Leading Market Player
14.86 %
market share, House Foods Group Inc., 2022
The several variants of tofu being offered by the company and its broad distribution networks are responsible for its market growth, making it a larger market player.
Rising Asian restaurants driving the market growth
- The off-trade segment dominates the distribution channels of the North American tofu market. In the off-trade segment, the online channel sub-segment is the fastest-growing. It is projected to record a CAGR of 15.93% over the forecast period. The growth of e-commerce has allowed businesses to satisfy their customer needs more conveniently and reach a larger addressable market. The four main e-commerce channels for tofu are direct-to-consumer, click-and-collect, retail grocery delivery, and concierge services. House Foods America, a leading tofu manufacturer, produced 50% more tofu in its Californian facility by expanding its footprint to a 36,000-square-foot facility. Similarly, Pulmuone operates three tofu manufacturing plants in Fullerton, CA, in the Western United States.
- The on-trade segment is primarily composed of Asian restaurants and foodservice operators, as well as Asian markets. There are many dishes and preparations in Asian cuisine with tofu varieties. Asian cuisine is reportedly one of the fastest-growing food trends in the region. So far, in 2022, there were over 68,000 East Asian and Southeast Asian-themed restaurants in the United States. Moreover, a significant number of Asian immigrants reside in North America.
- The on-trade channel is the overall fastest-growing segment, which is projected to record a CAGR of 12.49% from 2023 to 2029. Restaurants and foodservice operators have adapted to include tofu in their offerings, as it is an ideal substitute for meat. Tofu is a good source of protein, providing a cruelty-free and more eco-friendly option to diet-conscious individuals. Tofu has become more popular among customers as an adequate substitute and impulse-buy option in recent years.
Understand The Key Trends Shaping This Market
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Rapid product launches are creating an excitement in the market
- By country, the United States is the leading market for tofu in the region and is projected to register the fastest CAGR of 11.84% by value during the forecast period (2023-2029). The higher demand is due to higher purchasing power and surging health and environmental awareness. Constant product launches are the key factor promoting the sales of tofu in the country because American consumers are highly open to trying new products. Moreover, the region has a strong soybean production base, which makes it easier for the manufacturers to have better control over their prices.
- The introduction of chickpea-based tofu is trending in the market. Manufacturers like Chikfu and Franklin Farms released chickpea-based tofu in the region in 2020 and 2021, respectively. The launch was made to appeal to consumers who are curious about trying new products, as well as soy-allergic consumers. In the United States, soy-allergic consumers make up less than 0.5% of the general population. These products also come with claims like GMO-free, low-fat, and allergen-free, giving consumers more plant-based options to diversify their diets.
- Canada is the second-leading market for tofu. The market is increasingly propelled by brands seeking to match the taste and texture of conventional meat precisely. Governmental support is also a major factor boosting the sales of tofu in the country. The Canadian government has identified plant-based foods as an important and growing industry. In 2021, an investment of USD 173 million was made for the Supercluster Initiative, including the plant protein industry. Thus, the Canadian tofu market is projected to record a CAGR of 10.68% by value during the forecast period.
