Market Size of North America Sports Nutrition Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 11.67 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Sports Nutrition Market Analysis
The North American sports nutrition market is expected to register a CAGR of 11.67% during the forecast period.
The sports nutritional product market is shifting away from traditionally targeted consumers, especially male athletes, and toward women and everyday active consumers. Consumers are becoming more interested in broader health outcomes, and nutrients other than proteins for muscle building are gaining attention, with a strong emphasis on branded ingredients.
A new generation of athletes and active consumers seeks products that will improve their physical and mental well-being rather than muscle-building supplements. Consumers are looking for new benefits such as weight management, muscle recovery, joint support, cognitive/focus support, novel approaches to energy profiles, and more. On the other hand, these formulations are gaining popularity among a more mainstream active audience who want all of these benefits. The sports/active nutrition industry is helping to shape the mainstream market's future.
The demand for high protein is one of the main reasons for sports nutrition products that are becoming more popular among everyday consumers. Moreover, increasing health awareness, a healthy lifestyle, a rising number of health clubs and fitness centers, and changing consumer preferences for nutritional products are the key growth drivers for the North American sports nutrition market.
Refrigerated protein bars are a relatively new category that is still growing in popularity among consumers. Nick's launched its smart bar this year and marketed it as the first Swedish-style refrigerated protein bar. According to the Physical Activity Council's 2021 report, high percentages of Americans aged six and above were involved in fitness sports (67%), individual sports (43.3%), and outdoor sports (52.9%), with a healthy number (22.1%) participating in team sports. The market for sports nutrition supplements is benefiting as consumers become more aware of the importance of healthy eating and hectic lifestyles.
