Market Trends of North America Soy Beverages Industry
This section covers the major market trends shaping the North America Soy Beverages Market according to our research experts:
Growing Consumption of Processed Foods and Beverages
The demand for processed foods, such as ready-to-eat, ready-to-cook, canned foods and bottled beverages, among others, is very high in the North America, with the increasing adoption rate of advanced food processing technologies. The rapidly-changing consumer lifestyle is the primary factor driving the processed food market. The demand for convenience foods has grown among working women population. The rising emphasis on healthy snacks and beverages, increase in disposable incomes, ever-growing population and demand for better quality are some other major factors affecting the soy beverage market.
United States Holds the Major Share in Soy Beverage Market
North America is a fast-growing market, with the United States holds the largest market share in soy beverage market. The US has the highest projected growth rate, followed by Canada and Mexico. The popularity of soy beverages in North America can be attributed to their increased availability and scientific facts that prove health benefits associated with soy; these include lowering of blood cholesterol and reduction of risk of cancers. Soybean-based food, apart from being complete source of protein, also contains other important nutrients, such as fiber, B vitamins and Omega3 fatty acids.
