Market Size of North America Probiotic Drinks Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.25 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Probiotic Drinks Market Analysis
The North America Probiotic Drinks market is projected to grow at a CAGR of 5.25% over the next five years.
The market is driven by robust demand for health-based products, like probiotics, among consumers, especially the younger generations. Yogurts are a part of the American everyday food essentials and are known for improving gut functionality, along with other benefits, including immunity boost and so on. Because probiotics contain probiotic microorganisms that will improve gastrointestinal functionality, many people prefer them. These probiotics are known to support the health of the intestinal tract and maintain those nutrients' ability to be absorbed. Probiotics can support gut harmony and lessen episodes of bloating, constipation, diarrhea, or irritable bowel syndrome.
Additionally, these drinks improve mental health because there is a link between gut health and mood, mental health, and both, according to several research. As a result, the substance assists in the treatment of autism, OCD, OCD-like behavior, and depression. By encouraging the body to produce natural antibodies, the products may also strengthen the immune system. Owing to the increasing awareness of these health benefits and increasing health concerns and consciousness, the demand for probiotic products has been increasing in the region. Hence, in line with the demand, the production of such products and product offerings from major players in the region are also increasing. For instance, according to StatCan, in 2021, Ontario yogurt production amounted to around 71.7 million kilograms which has increased from 70.7 million kilograms in 2020.
Also, in August 2021, the dairy business Lala, founded in Mexico, expanded its Postres Auténticos line of fresh dairy products to include yogurt smoothies and creams that are based on desserts. It introduced three flavors of these Postres Auténticos yogurt dessert smoothies: fresas con crema (strawberries and cream), tres leches cake, and arroz con leche. Each 6.7oz bottle of these yogurt smoothies, according to the advertisement, provides 5g of protein and is produced with real whole milk. Such developments in the market coupled with the higher interest of middle-aged adults in maintaining digestive health are expected to enhance the growth of the probiotics market in North America.
