Market Size of NA Printed Signage Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 0.00 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Printed Signage Market Analysis
The North American printed signage market was valued at about USD 11.061 billion in 2020, and it is expected to reach USD 10.61 billion in 2026, registering a CAGR of -0.68% over the forecast period (2021-2026).
- Cost-effectiveness was the primary factor driving market growth, as printed signages offer low-cost and efficient signage solutions for various industries. The low investment required for deploying printed signage and its longer lifespan are the major factors helping the printed signage market to survive, despite the intense competition from the emerging digital signage market. The prime reason behind most of the businesses and companies opting for printed signage solutions is the ease of deployment, without additional maintenance costs.
- Factors influencing the signage market trends include the nature of PoP suppliers, compliance with regulations, use of digitally printed signage, and employment of signage in the wider context of advertising.
- However, the North American region is known for its innovations in technology. Rapid technological innovation, along with the inclination toward a more dynamically feasible substitute, i.e., digital signage, and the growing demand for a more customized approach to advertising, has led to a decline in the adoption of printed signage solutions.
