North America Print Label Market Size

North America Print Label Market Analysis

The North America Print Label Market size is estimated at USD 9.81 billion in 2024, and is expected to reach USD 11.68 billion by 2029, growing at a CAGR of 3.53% during the forecast period (2024-2029).

Combining digital technology with the existing label printing technique will greatly change all SMEs and large-scale sectors, improving the overall market.

• Owing to the affordability and ability to produce professional-quality printing in industrial-sized digital presses, the development of digital print technology is quickly making significant inroads into the print label market. Digital print technology is advancing with the development of new digital technologies like UV inkjet and water-based inkjet. Printers are constantly coming up with new ways to use technology to increase the productivity of print labels. During the projected timeframe, the market will witness growth profitably.
• Food, beverage, consumer goods, and pharmaceutical end-user industries have all seen a rise in demand for digital printing technology. The demand has been boosted by the steady increase in order quantity levels, having lower inventory on the supplier side, lesser lead time to meet the ordered quantity, and lower cost.
• Additionally, the companies are focusing on partnering with other companies to expand their product offering and constantly invest in innovating new and improved solutions to attract customers. For instance, in June 2021, Mondi partnered with VPF, a German adhesive label company, to create the world's first sustainable release liner range made from recycled paper, the first commercial application of its paper-based EverLiner M R.
• Label application problems are mostly caused by environmental conditions, namely temperature and humidity. Applying the labels only in dry, room-temperature conditions can be preserved. However, it is not always possible to avoid extreme temperatures or humidity, such as in winter, summer, and cold warehouses. This, in turn, will restrict the market growth.
• The packaging and label segments were considerably stable during the COVID-19 pandemic due to the increasing demand for food and pharmaceutical packaging. The COVID-19 outbreak disrupted the supply chain across various end-user industries such as food and beverage, healthcare, and industrial. The pandemic created unprecedented supply chain and logistics management challenges in the last few months. Products that include canned food, toilet paper, sanitizers, and cleaning supplies witnessed a significant rise in demand, while other end-use sectors slowed dramatically.