Market Size of north america poultry meat Industry
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 63.58 Billion |
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Market Size (2029) | USD 67.24 Billion |
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Largest Share by Distribution Channel | Off-Trade |
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CAGR (2024 - 2029) | 1.13 % |
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Largest Share by Country | United States |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
North America Poultry Meat Market Analysis
The North America Poultry Meat Market size is estimated at 63.58 billion USD in 2024, and is expected to reach 67.24 billion USD by 2029, growing at a CAGR of 1.13% during the forecast period (2024-2029).
63.58 Billion
Market Size in 2024 (USD)
67.24 Billion
Market Size in 2029 (USD)
4.39 %
CAGR (2017-2023)
1.13 %
CAGR (2024-2029)
Largest Segment by Form
50.22 %
value share, Frozen, 2023
Frozen form of poultry meat is manufactured with retained quality and is sealed as fresh meat with a longer shelf life, making it a preferred option among consumers.
Largest Segment by Country
63.73 %
value share, United States, 2023
Higher purchasing power, consumer consumption pattern, and high production due to feed availability are some of the major factors driving the poultry market in US.
Fastest-growing Segment by Form
1.80 %
Projected CAGR, Processed, 2024-2029
Processed poultry meat provides convenience to the consumers, making it the most preferable. It also remains to be an affordable and versatile source of animal protein.
Fastest-growing Segment by Country
1.34 %
Projected CAGR, Canada, 2024-2029
The increasing consumer preference for the consumption of poultry products, which surpassed beef in 2017, is likely to drive the segmental growth during the forecast period.
Leading Market Player
21.86 %
market share, Tyson Foods Inc., 2022
The company's wide range of offerings in the region, along with the increasing poultry meat manufacturing units, is highly supporting its market growth and domination.
The growing popularity of online channels, coupled with rising demand for leaner meats, is boosting the market
- The changing dietary patterns and consumers preferring leaner meats resulted in higher demand for poultry meat through both on-trade and off-trade channels. Poultry meat sales within the on-trade channel increased by 23.42% from 2022 to 2017. Frozen meat holds a substantial share of 49.67% by value of the on-trade poultry meat market. It is projected to rise due to the increased convenience and a greater shelf-life. The presence of chicken in virtual restaurants has also increased in the past few years, with a major focus on products such as chicken wings or fried chicken.
- The online channel in North America is projected to be the fastest-growing distribution channel, and it is expected to register a CAGR of 5.34% during the forecast period. Online grocery stores are continuously investing in increasing supply chain networks and contactless delivery and payments. Major manufacturers and retailers have also added online modes of sales by understanding the huge potential. Manufacturers provide interactive cooking demonstrations on their e-commerce sites and offer a variety of branded product giveaways to attract more customers. Manufacturers and other online channels provide free cookbooks with attractive dishes and methods to draw the interest of cooking enthusiasts.
- Supermarket sales are also booming with the wide range of specialty products offered, such as organic, no-antibiotic, and locally grown. Supermarkets held the major share in off-trade channels with 67.69% by value in 2022. Supermarkets in the region are observing a strong growth in demand for products such as pre-marinated, pre-cut, or pre-seasoned meat, especially from the millennials due to the convenience.
Understand The Key Trends Shaping This Market
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Poultry consumption in the region grew amid the rising prices
- The United States holds a major share of the poultry market in the region. The poultry market in the country grew by 28.64% from 2017 to 2022. The rise in poultry meat consumption during the period was majorly due to the increased consumer acceptance of poultry as a substitute for other meat types, which have a higher fat content.
- In 2022, according to the US Bureau of Labour Statistics, chicken had the highest price inflation among meat product categories in the July Consumer Price Index, increasing by an unadjusted 17.6% Y-o-Y and 1.4% M-o-M, as opposed to increases of 7.2% and 0.4%, respectively, for the overall meat category. Gains of 15.9% Y-o-Y and 1.9% M-o-M for fresh whole chicken and 18.6% Y-o-Y and 1.1% M-o-M for fresh and frozen chicken parts were recorded in the chicken category. The millennial population in the US purchased 20% more chicken than the typical American home. They are over-indexed when buying dark chicken meat and under-indexed when buying beef and other types of meat.
- Canada is anticipated to be the fastest-growing country in terms of poultry consumption. It is projected to register a CAGR of 1.35% during the forecast period (2023-2029), majorly due to its increasing production and ecological factors. In comparison to the global average for poultry production, Canadian chickens have one of the lowest carbon footprints in the world. Processed poultry observed substantial growth in the country owing to enhanced mouthfeel and convenience. Poultry-based burgers, sausages, breaded chicken fillets, mortadella, pâté, chicken wings in sauce, chicken drumsticks with seasoning, turkey with breadcrumb coating, and others are the popular processed poultry products in the country.
