Market Trends of North America Potato Protein Industry
This section covers the major market trends shaping the North America Potato Protein Market according to our research experts:
Growing Application of Potato Protein in Sports Nutrition
Protein from potato is of relatively high nutritional quality and, therefore, has a high potential for utilization in food products.Potato protein isolates have also been incorporated into sports nutrition and supplements, in order to support muscle synthesis and counter fatigue. For example, in 2013, Genuine Health launched a range of supplements, Activfuel+, Activerecover+, and vegan proteins specifically designed for sports enthusiasts. This in turn, boosting the potato protein market in the region.
United States Holds the Prominent share in the Market
The driving factors for the United States market are the change in consumption patterns and food requirements, and inclination toward vegetarian products for protein sources. The plant protein market is more saturated in the country than other countries, although the new trend of pea and other vegetable proteins is boosting the market growth. Unsuspected by many, this increase is often associated with the effort to eat more protein. But even among the lower-income population, the US protein consumption tends to be excessive. Furthermore, many people do not realize that saturated fat and cholesterol tend to be high in 'high protein' animal foods.
