Market Trends of North America Polymer Emulsion Industry
This section covers the major market trends shaping the North America Polymer Emulsion Market according to our research experts:
Increasing Demand from Paints and Coatings
- Paints and coatings are extensively used in the architectural sector for both, exterior and interior applications. Acrylic, vinyl acrylic, styrene acrylic, and vinyl acetate ethylene copolymer latex are the major emulsion polymers used in such paints and coatings.
- In the building and construction industry, emulsion polymers are used in the manufacturing process of architectural paints, high scrub interior paints, exterior paints for high durability and wet adhesion, deck and trim paints, and stains and elastomeric coatings. Paints and coatings are applied on exterior of the house to not only give them a new look, but also protect it from blistering summers, freezing winters, soaking rain, and the daily bombardment of UV radiation, without fading, peeling away, and cracking.
- Additionally, paints and coatings are used in interiors of houses to add colors or decorative purposes, along with a wide range of other functions. Their functions vary, depending upon the type of environment and room that they are used on.
- For example, due to the moisture, bathroom walls need to have wipe-ability for keeping them clean. Paints with glossier sheens have a tighter molecular structure than flat paints, making it more difficult for moisture to penetrate. Hence, these types of paints are used in bathroom.
- Owing to all the above-mentioned factors, the market for polymer emulsions is expected to grow during the forecast period.
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United States to Dominate the Market
- The construction industry in the United States continued to expand, owing to a strong economy and positive market fundamentals for commercial real estate, along with an increase in federal and state funding for public works and institutional buildings.
- The US residential sector's growth is slower than the non-residential sector. In the country, the growing population is expected to boost the demand for housing. Furthermore, about 20 million households are projected to be constructed over the next decade. The US commercial construction sector is expected to witness growth in the next few years.
- Some of the upcoming projects that are in the pipeline for the construction sector to boom in the country are:
- City officials in San Francisco recently unveiled designs for the South San Francisco Civic Center campus. It will include a new library, a parks and recreation center, and new City Council chambers. The budget for the project is estimated to be at USD 210 million.
- The University of Illinois at Chicago (UIC) has recently announced plans for a USD 95 million Center for the Arts to be built on its campus. The 88,000-square-foot building will be used primarily by the UIC's School of Theatre & Music.
- Owing to all these factors, the demand for polymer emulsions in the region is expected to increase during the forecast period.
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