Market Size of north america pet diet Industry
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 10.29 Billion |
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Market Size (2029) | USD 16.66 Billion |
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Largest Share by Pets | Dogs |
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CAGR (2024 - 2029) | 10.12 % |
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Largest Share by Country | United States |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
North America Pet Diet Market Analysis
The North America Pet Diet Market size is estimated at USD 10.29 billion in 2024, and is expected to reach USD 16.66 billion by 2029, growing at a CAGR of 10.12% during the forecast period (2024-2029).
10.29 Billion
Market Size in 2024 (USD)
16.66 Billion
Market Size in 2029 (USD)
13.79 %
CAGR (2017-2023)
10.12 %
CAGR (2024-2029)
Largest Market by Sub product
20.99 %
value share, Digestive Sensitivity, 2022
The rising prevalence of digestive issues among pets is driving the segment, as these diets contain digestive enzymes that effectively support the gut health of pets.
Largest Market by Country
89.28 %
value share, United States, 2022
The large pet population, increasing concerns about pet health, and rising demand for preventive healthcare measures have bolstered the US market.
Fastest-growing Market by Sub Product
12.04 %
Projected CAGR, Oral Care Diets, 2023-2029
The increasing prevalence of oral and dental issues among pets and the significance of these diets in promoting oral and dental health are driving the segment's growth.
Fastest-growing Market by Country
10.83 %
Projected CAGR, United States, 2023-2029
Rising pet ownership rates, changing consumer preferences, increased spending on pet care, and high investments from companies have boosted the US market's growth.
Leading Market Player
18.80 %
market share, Mars Incorporated, 2022
Mars Inc. is the market leader as it invests heavily in expanding its manufacturing bases and product launches that are focused on targeting multiple pet health issues.
Dogs and cats are the largest consumers of pet veterinary diets in the region due to pet owners' increased focus on their pet’s health
- Veterinary diets are specialized types of pet food formulated to address specific health conditions of pets. The value of pet veterinary diets increased by 100.1% between 2017 and 2022 due to the advancements in pet nutrition science and research. This has resulted in more specialized veterinary diets that can address a wider range of health issues in pets. As a result, in 2022, pet veterinary diets accounted for 11.6% of the North American pet food market by value.
- Veterinary diets have gained popularity among dog owners as they recognize the importance of specialized nutrition for dogs' health. Dogs are the largest consumers of pet veterinary diet food, with a market value of USD 4.68 billion in 2022. This segment is projected to experience a growth of 101.3% between 2023 and 2029, reaching a market value of USD 10.41 billion in 2029. This growth can be attributed to the increasing population of dogs in the region and the rising trend of pet adoption.
- In North America, cats are the second most popular pets and a significant consumer base for pet nutraceuticals, with a value of USD 2.42 billion. In line with the rapid growth of the cat population at a rate of 13.6% between 2017 and 2022, the cat veterinary diet food market is projected to register a CAGR of 9.1% during the forecast period, making it one of the fastest-growing segments among pets.
- Other animals, such as birds, small mammals, and rodents, have significant requirements for veterinary diets to prevent health problems. As a result, the pet nutraceuticals market value for other animals in the region was USD 1.34 billion in 2022.
- The increasing pet populations, growing concerns about pet health, and rising pet health issues are driving the growth of the market during the forecast period.
Understand The Key Trends Shaping This Market
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The United States is the largest pet veterinary market in the region due to the growing trend of pet humanization in the region
- Veterinary diets play a crucial role in pet care, offering specially formulated foods for pets with specific diseases or infections, either for prevention or cure. These diets have become a significant segment of the pet food market in North America, accounting for 11.6% in 2022. Over the years, the veterinary diet market has shown steady growth in the region. However, the market increased in 2020 and has continued to grow ever since. This growth can be attributed to the rise in pet adoption during the pandemic.
- In North America, the United States emerged as the largest market for pet veterinary diets in 2022, and this dominance has been steadily increasing for over a decade and is estimated to sustain this upward trend. The market's growth in the United States can be attributed to the prevalent usage of commercial pet food and the growing trend of pet humanization, where pets are regarded as family members and receive specialized care.
- However, the United States and Mexico are expected to be the fastest-growing countries in the pet veterinary diet market within North America, registering a CAGR of 10.8% and 8.5%, respectively, during the forecast period. This accelerated growth can be attributed to the rapid increase in pet adoption, as observed in previous trends.
- Digestive sensitivity and urinary tract disease diets held significant market shares, accounting for 21% and 20.5%, respectively, in 2022. The higher prevalence of these diseases among common pets, such as dogs and cats, contributes to their larger market shares.
- Therefore, the increasing incidence of infections and diseases in pets and growing awareness among pet owners regarding the benefits of utilizing veterinary diets are projected to register a CAGR of 10.5% during the forecast period in the region.
