Market Size of North America Personal Care Appliances Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2019 - 2022 |
CAGR | 4.35 % |
Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
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North America Personal Care Appliances Market Analysis
North America personal care appliances market is forecasted to grow at a CAGR of 4.35% during the forecast period (2021-2026).
- The market is driven by rising consumer interest in health and wellness leading to the growth in personal care appliances. The increased focus on beauty and personal care products is one of the major factors driving the personal care appliances tools across the region.
- Further, social media have become very influential in the world of fashion, makeup, hairstyling, and trendsetting. Hence, the increasing promotions, including advertisements of styling tools in different media channels are gaining customer's attention.
- Moreover, the preference for blow dry hair/wavy hair among women is the major factor making hair dryer an essential hair styling tool in their wardrobe. Thus, players are innovating in their technology to variate their products for instance, in 2020 Panasonic announced the launch of its hair dryer with patented nano and platinum iron technology and the product has two different types of nozzle attachments - set nozzle and quick dry nozzle, which is claimed to provide strong and soft airflows.